1. Executive Prime Day 2026 Playbook
Prime Day 2026 is scheduled for June 23–26, 2026 (upcoming)
Prime Day 2025 ran from July 8–11, 2025.
Review all available Prime Day 2025 performance data, including campaigns, keywords, search terms, products, audiences, placements, bidding strategies, budgets, attribution paths, dayparting, and sales performance.
Your goal is to create a Prime Day 2026 playbook.
Identify:
The 10 most important learnings from Prime Day 2025
The top strategies that should be replicated in 2026
The biggest mistakes or missed opportunities that should be avoided
Campaigns, products, audiences, and tactics that drove disproportionate results
Areas where additional investment would likely have generated incremental sales
Prioritize recommendations based on expected business impact.
For each recommendation, provide:
What happened in Prime Day 2025
Why it mattered
What should be done in Prime Day 2026
Expected impact
2. Dayparting & Hourly Budget Strategy
Prime Day 2026 is scheduled for June 23–26, 2026 (upcoming)
Prime Day 2025 ran from July 8–11, 2025.
Analyze hourly advertising performance during Prime Day 2025.
Review sales, ROAS, ACOS, conversion rate, NTB sales, spend, CPC, and impressions by hour.
Identify:
The highest-performing hours
The lowest-performing hours
Hours where spend should have been increased
Hours where spend should have been reduced
Differences between Day 1, Day 2, Day 3, and Day 4 performance
Create a recommended dayparting strategy for Prime Day 2026.
Include:
Hour-by-hour bidding recommendations
Hour-by-hour budget allocation recommendations
Suggested bid multipliers by hour
Suggested rules for pausing, reducing, or increasing spend throughout the event
Estimate the expected impact of implementing the recommended dayparting strategy.
3. Top Campaign Audit & Reactivation Plan
Prime Day 2026 is scheduled for June 23–26, 2026.
Prime Day 2025 ran from July 8–11, 2025.
Identify the top 10 campaigns from Prime Day 2025 based on business impact.
Consider sales, NTB sales, ROAS, efficiency, contribution to total revenue, and customer acquisition.
For each campaign, provide:
Campaign name
Campaign type
Prime Day 2025 sales contribution
Prime Day 2025 NTB contribution
Current campaign status (Active, Paused, Archived, Ended, or Not Found)
Current spend in the last 30 days
Whether the campaign should be reused, reactivated, duplicated, or rebuilt
At the end, provide a prioritized list of campaigns that should be prepared for Prime Day 2026 and the recommended action for each.
If a campaign is archived, explain how to recreate it using the same structure, targeting, and bidding strategy.
4. Hero Product Readiness Audit
Prime Day 2026 is scheduled for June 23–26, 2026.
Prime Day 2025 ran from July 8–11, 2025.
Review the top 25 best-selling products during Prime Day 2025.
For each product, provide:
Product name / ASIN
Prime Day 2025 sales contribution
Prime Day 2025 NTB contribution
Current inventory level (if Seller Central is connected)
Estimated days of inventory remaining
Whether the product is currently being advertised
Current advertising spend
Current campaign coverage
Identify products that:
Need additional inventory before Prime Day 2026
Are currently under-advertised
Have no active advertising despite strong Prime Day performance
Should become hero products for Prime Day 2026
Rank products by expected Prime Day 2026 opportunity and recommend specific actions for each.
5. New Campaign Launch Opportunities
Prime Day 2026 is scheduled for June 23–26, 2026.
Prime Day 2025 ran from July 8–11, 2025.
Review Prime Day 2025 keyword, search term, product, audience, and campaign performance.
Identify search terms, keywords, products, and audiences that significantly outperformed account averages during Prime Day 2025.
Find opportunities where:
Strong-performing search terms deserve dedicated campaigns
High-converting keywords should receive isolated budgets
Top-performing ASINs should have dedicated campaigns
Winning audience segments should be separated into standalone campaigns
Placement-specific opportunities deserve dedicated campaigns
For each recommendation, provide:
Campaign name
Campaign structure
Recommended targeting
Recommended starting bid
Recommended starting budget
Historical Prime Day 2025 performance that supports the recommendation
Expected impact during Prime Day 2026
Prioritize the top 10 campaign launches that are most likely to drive incremental sales, NTB acquisition, and profitability during Prime Day 2026.