Dayparting Advanced Settings give you additional control over when Dayparting runs and how far it can change your campaign bids, budgets, and placement adjustments.

These settings are especially useful when you want to use Dayparting automation while still keeping campaign values within predefined limits.

Dayparting can automatically adjust campaign settings throughout the day based on the schedule you configure. For example, a strategy may reduce bids during low-performing hours and increase them during stronger hours. Dayparting strategies can use multipliers to make these scheduled adjustments.

However, there may be situations where you do not want these changes to go beyond certain limits.

For example:

Advanced Settings allow you to configure these safeguards directly within your Dayparting strategy.

Open the required Dayparting strategy and select the Advanced Settings tab.

From here, you can configure:

The Skip running Dayparting setting allows you to specify date ranges during which Dayparting should not make any automated changes to the campaigns linked with the strategy.

Click Add date range and select the period during which you want Dayparting to be skipped.

This can be helpful during periods such as:

During the configured date range, Dayparting automation runs will be skipped for the associated campaigns.

State Filters let you restrict Dayparting so that it runs only when the associated campaign is in one of the selected campaign states.

Then select the campaign states on which Dayparting should be allowed to operate.

This gives you additional control over which campaigns Dayparting can modify.

Dayparting Change Caps let you define minimum and maximum boundaries for changes made by Dayparting.

Caps are available for:

A cap section becomes available only when that type of Dayparting adjustment is enabled in the strategy.

A minimum cap defines the lowest value Dayparting is allowed to set.

For example, suppose:

Minimum Bid Cap = $0.50

If the Dayparting schedule calculates a new bid of $0.35, Adbrew will prevent the bid from going below $0.50.

The resulting bid will therefore remain at $0.50.

A maximum cap defines the highest value Dayparting is allowed to set.

For example:

Maximum Bid Cap = $2.00

If Dayparting calculates a new bid of $2.40, Adbrew will restrict the change to $2.00.

This allows you to use aggressive Dayparting schedules without allowing values to move outside your acceptable range.

When configuring a minimum or maximum cap, you can define the boundary using an absolute value or an available Adbrew threshold.

Use an absolute value when you want the same fixed limit across the campaigns associated with the Dayparting strategy.

For example:

Minimum Bid = $0.50

Dayparting will never reduce an eligible bid below $0.50.

You can also use your configured thresholds as the boundary instead of entering a fixed value.

This allows your Dayparting safeguards to use the thresholds already defined for your organization, account, or campaign.

This is particularly useful when different campaigns require different limits rather than using one fixed value across every campaign.

Suppose a campaign currently has:

Without a cap, Dayparting would calculate:

$1.00 × 0.50 = $0.50

However, because the minimum bid cap is $0.70, Adbrew will not allow Dayparting to reduce the bid below that value.

Final Bid = $0.70

The same principle applies to maximum caps and to supported budget and placement changes.

No.

Your Dayparting schedule continues to determine when and how Dayparting attempts to make changes. Advanced Settings act as additional controls around those changes.

Think of your Dayparting schedule as defining the intended adjustment, while the minimum and maximum caps define the boundaries within which that adjustment is allowed.

Yes. Dayparting strategies can use different conflict resolution modes, including Adaptive. The mode remains part of the strategy configuration.

The Advanced Settings act as safeguards around the resulting Dayparting changes, so configured minimum and maximum limits are respected when applicable.

Advanced Settings do not replace your Dayparting strategy. They provide additional safeguards around it.

You can continue using Dayparting to automatically change bids, budgets, and placements throughout the day while ensuring those changes do not go below or above the limits you consider acceptable.