When linking a Dayparting strategy to your campaigns, you are essentially making intra-day adjustments to your campaigns based on factors like bids, budgets, or placement modifiers. Following is a crucial aspects to consider when utilizing a Dayparting strategy:
If you set a multiplier of "0x" within your strategy, this indicates that your campaigns should be completely paused during the hours when the multiplier is set to 0.
However, when the multiplier changes from "0x" to any other non-zero value (such as 0.5x or 1x) in the subsequent hour, it implies that you intend to enable the campaigns that were previously paused.
So, if you have campaigns that were initially paused and linked to a Dayparting strategy, and you include a "0x" multiplier in the strategy, those paused campaigns will become active when the multiplier shifts to a non-zero value. It's essential to keep this in mind when you're implementing the Dayparting strategy and managing your campaigns.