To effectively manage your campaign spend using Adbrew’s Budget Dayparting feature, you can strategically allocate your budget across different hours of the day. This article will guide you through the process of distributing your daily budget to meet specific spending goals.
Example Breakdown:
Suppose you have a $1,000 budget for a particular campaign. Here's how you can allocate this budget throughout the day:
Time | Budget Change During the Day | Total Amount to Spend at Different Hours | Multiplier to Set |
1 PM | $100 | $100 | 0.1x |
2 PM | + $10 | $110 | 0.11x |
3 PM | + $80 | $190 | 0.19x |
4 PM | + $130 | $320 | 0.32x |
5 PM | + $60 | $380 | 0.38x |
6 PM | + $90 | $470 | 0.47x |
7 PM | + $100 | $570 | 0.57x |
8 PM | + $160 | $730 | 0.73x |
9 PM | + $140 | $870 | 0.87x |
10 PM | + $80 | $950 | 0.95x |
11 PM | + $50 | $1,000 | 1x |
How It Works:
Budget Allocation: The table above illustrates how you are incrementally increasing your spend throughout the day. Starting with $100 at 1 PM, additional amounts are added each hour to reach the desired total of $1,000 by 11 PM.
Multiplier Calculation: The multiplier is the ratio of the amount you plan to spend at a particular hour to your total daily budget. For example, at 2 PM, your total spend is $110, and the multiplier is calculated as 0.11x ($110 / $1,000).
By setting these multipliers in Adbrew, you can ensure that your campaign spending aligns with your budget throughout the day, avoiding overspending while maximizing your advertising efficiency.