What is Adbrew Intelligence?
Adbrew Intelligence is a suite of AI-powered features that helps you manage Amazon Ads faster and with less manual work.
It helps with:
Asking questions about your ad account
Running deep analysis
Getting insights and recommendations
Launching campaigns
Creating dashboards
Building dayparting strategies
You can access Adbrew Intelligence by clicking on the sparkle icon on the top-right corner of your screen.
Key Components of Adbrew Intelligence
Adbrew Intelligence is organized into three main areas:
Data Query – For quick answers and navigation
Deep Analysis Agent – For investigation, explanations, and recommendations
Action Agents – For taking real actions inside your account
Below is a clear explanation of each one.
1. Data Query
Purpose:
To quickly answer questions about your Amazon Ads account without manually searching through menus or applying filters yourself.
What it can do
Navigate to the correct Adbrew page for you
Apply filters automatically
Adjust date ranges
Pull supported charts and metrics
Show quick summaries in a pop-up
Typical use cases
“Show campaigns with high spend and low impressions”
“Show my campaign type mix performance for the last 30 days”
"Show me all search terms with more than 50% ACOS sorted by spend"
Why it's useful
Data Query saves time when:
You want an at-a-glance answer
You don’t want to manually filter data
You need a standard chart without setting it up
It’s the fastest way to get simple performance insights.
2. Deep Analysis Agent
Purpose:
To help you understand why something happened in your account.
What it can analyze
This agent looks across multiple data sources simultaneously, such as:
Campaign performance
Product-level performance
Target/keyword data
Change history
Trends and comparison periods
What problems does it solve
Users often struggle to answer questions like:
Why did sales drop?
Why did ACOS increase?
Which campaigns contributed most to the change?
What changed inside a specific campaign?
Traditionally, this required:
Downloading multiple reports
Checking change logs
Comparing time periods
Piecing everything together manually
Deep Analysis does all of this automatically.
How it works
Example:
Ask:
“Why did my sales drop last month compared to the previous period?”The agent checks all relevant data sources.
It gives a high-level explanation of what happened.
You can then ask follow-up questions like:
“What changed inside this campaign that led to the drop?”It then shows granular insights such as:
A target showing 85% drop
Other specific targets losing sales
Recommended actions
Using Context
There is a Context button that lets you restrict analysis to:
A specific campaign
A set of labels
Note: Please note that you can only set context at the beginning of the chat.
3. Action Agents
Action Agents are tools that don’t just analyze — they take action inside your account.
Currently, there are 3 Action Agents:
Day Parting Agent
Campaign Launcher
Dashboard Agent
3.1 Dayparting Agent
What it does
Helps you:
Analyze hourly performance to identify hourly performance trends in your campaign
Create bid, budget, or placement-based day-parting strategies
How it works
Example workflow:
Ask:
“Analyze my hourly performance from the last 60 days and identify my highest-performing hours.”The agent analyzes Amazon Marketing Stream data.
It shows insights such as:
Hours with best ROAS
Hours with highest sales
Then ask:
“Use these insights to create a day-parting strategy.”You can choose from:
Bid-based day parting
Placement label day parting
Budget label day parting
View the preview → Click Create to finalize the strategy.
3.2 Campaign Launcher Agent
What it does
Lets you launch campaigns directly through chat—no need to create a strategy manually.
How it works
Example:
Ask:
“Launch auto campaigns segmented by product for these two ASINs.”It will:
Confirm campaign count
Analyze account data
Calculate initial bids, budgets, and target ACOS
Build the full structure automatically
When to use it
Bulk campaign launches
Fast campaign setup
Automatically generated structures
Avoiding spreadsheets or manual steps
3.3 Dashboard Agent
What it does
Helps you:
Create new dashboards
Update existing dashboards
Add supported widgets
Add summaries or text blocks
How it works
Example:
“Create an executive summary dashboard for last month.”
The agent will:
Suggest widgets
Ask if you want a text summary
Build the dashboard instantly
How These Agents Work Together
Together, the three agents help you cover your entire advertising workflow. Adbrew Intelligence reduces a multi-step workflow into a conversational experience.
Task | Traditional Way | With Adbrew Intelligence |
Check performance | Navigate multiple pages | Ask one question |
Investigate issues | Download reports | Use the Deep Analysis Agent |
Adjust bids by hour | Manual sheet work | Day Parting Agent |
Launch campaigns | Build strategies & templates | Describe what you need |
Create dashboards | Add widgets manually | Dashboard Agent |