1. Account-Level Data

On the dashboard, you can view performance data across your entire account. You can plot and view various metrics such as ad impressions, clicks, ad sales, total sales, ACOS, TACOS, etc on the graph. This section provides a quick overview of how your overall performance is developing on a daily, weekly, and monthly basis.

All the data on the dashboard can be filtered by individual campaigns, groups of campaigns (campaign labels), ad groups, and placements. In addition, you can easily download any data in CSV format by simply clicking on the download icon appearing on the right side of the graph.

On the product explorer page, you'll find a table showing both the ad and organic performance of each individual product advertised in your account. Keep in mind that the Sponsored Brands data is not included on the product explorer page, as we don't have visibility of the performance of individual products advertised in Sponsored Brands campaigns.

To customize the metrics displayed in the table columns, click the three dots icon and select "edit column." On the next page, you can add, remove, and arrange all the available metrics in the table.

You can also expand a product to see the performance of that product across different Sponsored Products and Display campaigns where the product is advertised.

On the campaign manager, you will find a table displaying ad settings and the performance of all the Sponsored Products, Sponsored Brands, and Sponsored Display campaigns in your account. This report is super helpful for quickly understanding which campaigns need your attention, both the good and the bad.

You can also click on a campaign to access the ad performance reporting for an individual campaign.

To customize the metrics displayed in the table columns, click the three dots icon and select "edit column." On the next page, you can add, remove, and arrange all the available metrics in the table.

On the placement page, you will find a table displaying the performance of each individual placement for Sponsored Products and Sponsored Brands campaigns. For Sponsored Product campaigns, placement level data for Top of Search, Product Page, and Rest of Search is available. For Sponsored Brands campaigns, placement level data for Top of Search and Rest of Search is available.

To customize the metrics displayed in the table columns, click the three dots icon and select "Edit Column." On the next page, you can add, remove, and arrange all the available metrics in the table.

On the Target Analyzer page, you will get the ad performance data for all the targets targeted in your Sponsored Products, Sponsored Brands, and Sponsored Display ad campaigns. There are two different tabs on the Target Analyzer page. The Keyword View gives you the ad performance data of keyword targets, and the Target View provides data for all other target types such as products, categories, auto, audience, contextual, etc.

Additionally, Adbrew offers two different views of the targets. The default view is for looking into the aggregated performance of an individual target across all campaigns. In this view, you can expand the target to view the campaign-level performance of that target.

However, you can switch to the flat view by clicking on the three-dot icon on the right to access the flat individual target-level performance.

On the search term page, you will find ad performance data for all the search terms coming from your Sponsored Products and Sponsored Brands ad campaigns. This report is incredibly helpful for understanding the search queries that people use to visit your product detail page. You can also export your search term data in CSP format by clicking on the three-dot icon appearing on the right.

With Adbrew, you can accurately measure the ad performance on your branded terms, competitors' terms, and generic terms. All you need to do is go to the 'Brand terms' page and define your branded and competitors' terms differently. Adbrew will then match these terms with your search terms report and provide both graphical and tabular presentations of your ad performance across different types of terms.

If you are a Professional Plan user, you can also access ad performance data such as clicks, spend, sales, etc., with hourly granularity. To view this data, simply navigate to the "Hourly Performance" tab from your dashboard.

On this page, you will find two different views of the hourly data: 1) Trends, and 2) Heatmap.

The Trends tab is useful when you want to check hourly trends aggregated across all days.

On the other hand, the Heatmap tab is useful when you want to check the hourly performance for individual days of the week.

In both views, you can get this reporting at your overall campaign level, individual campaign level, group of campaign level, and ad placement level.

Please keep in mind that, for now, this data is only available for Sponsored Products campaigns. We are working on integrating Sponsored Brands and Display campaigns soon.

On the Search Rank and SOV page, you can access data on your and your competitors' products' share of voice and search rank. This tracking is available at both hourly and daily granularity in Adbrew. With this report, you can identify your market share for a keyword and create a well-informed ad strategy to capture more market share.

To start tracking a keyword, simply click on the "Track Search Term" button, choose the frequency at which you want the keywords to be tracked (it can be hourly or daily), enter your keywords, and hit the "Submit" button.

Within the Adbrew dashboard, there is a designated top section that provides a convenient snapshot of your top campaigns, products, targets, and search terms within your accounts.

This comprehensive list is flexible, allowing you to sort it based on various metrics, including spend, sales, ACOS, CTR, CPC, conversion rate, and more. Additionally, for your convenience, you have the option to download the tabulated data in CSV format by simply clicking on the "Download" button.

Within the "Trending" tab, you gain access to a comprehensive overview of campaigns, products, targets, and search terms within your account that have undergone notable changes during the selected time frame. You get the flexibility to view such campaigns by percentage change or absolute change.

This comprehensive list is sortable based on various metrics like spend, sales, ACOS, CTR, CPC, conversion rate, etc. This gives you a straightforward process of identifying campaigns, products, or targets that have experienced significant fluctuations in sales or shifts in ACOS, prompting you to respond promptly. Additionally, you can visualize this data through charts and easily download the table data in CSV format by clicking on the "Download" button.

Adbrew has a feature called "label" that lets users group similar products and campaigns for combined reporting.

For example, if your catalog includes 10 different popcorn ASINs, with 5 of them being packs of 1 variation and the other 5 packs of 12 variations, you can assign a category label like "popcorn" to all products and subcategory labels such as "1 pack" and "12 pack" to their respective items.

This makes it easier for you to track how a product category and subcategory are performing at any given time. Campaign labels work similarly to organize campaigns.

To access label reporting, navigate to the 'Reports' tab on the Dashboard. You can also click on the "three dots" next to any report, and then select "Export" to download that specific report in a CSV file.

Adbrew's Product Goals feature serves as a valuable tool for monitoring the performance and progression of individual or multiple products within a specified timeframe. This functionality enables users to establish goals for specific ASINs and track various metrics such as target ACoS (Advertising Cost of Sales), budget spend, and more. By utilizing this feature, users can gain insights into how well their products are performing relative to the set objectives.

Adbrew's Audit is designed to provide valuable insights into account hygiene and optimization opportunities. By utilizing the different tabs available in the Audit feature, you can make informed advertising optimization decisions that contribute to enhancing the overall performance of your PPC campaigns.

The Accounts Manager page shows you the performance data across your entire organisation, at the account level. You can view various metrics such as ad impressions, clicks, ad sales, total, ACOS, etc, in the table. This way, you can check the performance of each account (from any country's marketplace) at one place without having to go into each account individually.
​

Comparison (with past data) is only shown in the Overall KPI or Trending (Product/Campaign/Keyword/Search Term) widget. In the other widgets, it is not possible to show the comparison. Please add the Trending widget if you want to see trend and comparison data.

​