Rulesets in Adbrew give you the ability to automate the processes that are usually done manually on the Amazon Ads Console. By using Rulesets, you can create your custom rules based on certain criteria and actions.
After clicking on the + Add New Ruleset, the following page will show where you can choose to configure the type of ruleset your account needs.
Adbrew provides you with 4 types of Rulesets that cover all the aspects of ad management. The types of rulesets are:
Bid Management Ruleset: An ordered collection of rules, each consisting of criteria and corresponding action (Increase bid, Decrease bid, pause target). Used to control bids for keywords and targets.
Target Management Ruleset: Used to identify search terms or ASINs that satisfy certain criteria and then target them as keywords or product targets in other campaigns.
Budget Management Ruleset: It is used to create rules to dynamically modify budget allocation, or plan ahead for special events or days.
Campaign Management Ruleset: It is used to dynamically modify campaign-level properties - Bidding strategy, Placement modifiers, Campaign state, and Budget.