It is essential to properly set up Brand Names in SOV within Adbrew in order to effectively track and analyze the performance of specific brands. By configuring these names, users can collect data on the designated search terms and gain valuable insights into their brand's performance. To fully utilize the capabilities of SOV, it is recommended to set up your Brand Names accordingly.
Note: Brand Names are case-sensitive. You have to carefully enter the brand name as it is being displayed on Amazon and the data sync-up can take up to 24 hours.