With search terms tracking in Search rank & SOV, you can track the performance and ranking of your products for those terms. You can track ranking trends (sponsored, organic, etc) as well as brand share over time. To configure search term tracking follow the steps below:
On Search Rank & SOV page, click on + Track Search Terms on the top right
Enter the list of keywords you want to track, each separated by a new line
Click Submit and make sure that you've configured Brand Names to start the populating the data fields
For configuring Brand Names, you can follow the article: Brand Names