Efficiently set up your Adbrew account and start exploring its features by following the simple steps in the Account Setup process:
Click on the Profile icon in the top right corner to open a drop-down menu
Click on the Account Setup
Follow the instructions on the Account Setup page and you'll be able to configure your account efficiently
Configure Branded Terms: With the help of brand terms, you can indicate what keywords or search terms belong to your brand. This makes our recommendations smarter and is also useful in reporting. You can also use this context in rulesets so you can create different rules for brand terms. Each line is a separate brand term, and anything that contains the text(s) below will be considered a brand term.
Configure Branded ASINs: Similar to branded terms, these are ASINs that belong to you and marking them as branded ASINs will help in reporting, automation and recommendations.Proceed to classify all your advertised ASINs as Brand ASINs. You can always delete or add more later.
Configure Competitor Terms: The system will attempt to automatically retrieve data. You can add multiple competitor terms now or at a later time.
Configure Competitor ASINs: Similar to competitor terms, these are ASINs that belong to your competitors and marking them as competitor ASINs will help in reporting, automation and recommendations. Do not worry about making this list too exhaustive, only major competitors will be a good start.
Brand Analytics: Based on the terms and ASINs configured, the charts will show the performance across generic, branded and competitor keywords and search terms. You can view the same on your dashboard later.
Configure Share-of-Voice (SOV) Keywords: Share of Voice tracking allows you to track your products organic and sponsored ranks for specific keywords along with your share of search results. This is critical to ensure your advertising efforts are yielding results. Adbrew will automatically search Amazon for these specific keywords, and surface valuable insights based on your share of voice. With each account, you get 3 complimentary search terms, and the rest incur additional charges.
Smart Bid Recommendations: Bid recommendations are based on a number of data points like product price, performance, target ACoS, and your brand or competitor terms. You can review and apply them selectively from the list.
Negative Recommendations: Search terms are to be added as negative given they've not been generating profitable sales. You can review and apply them selectively from the list.
Setup Bid Automation: In this step, you can take a look at the default rulesets that have been shipped to your account or create your own bid ruleset. Click on next and then link campaigns to the ruleset to configure the automation for bid management.
Setup Negative Targeting Automation: In this section, you can move forward with the default ruleset or make changes to it as per your needs. Click on next and link the campaigns that you want the ruleset to be associated with.
To ensure that your configuration is complete and accurate, we recommend expanding the sections and carefully following the instructions provided. If you have any questions or are unsure about a particular step, you can always skip it and come back to it later. By taking the time to carefully follow the instructions, you can ensure that your configuration is done correctly and efficiently.