Total SOV: Your brand’s results / ALL results
Organic SOV: Your brand’s organic results / ALL ORGANIC results (excludes editorial, top pics, our brands, etc)
Sponsored Products: Your brand’s Sponsored Products results / ALL Sponsored Products Searched (does not include SB, SBV)
Sponsored Product TOS (ATF): all the sponsored products before any organic products,
Sponsored Product BTF: Sponsored products that do not have any organic products after them
Sponsored Product MTF: Sponsored products that have Organic products both before and after them
Sponsored Brands Headline - Only the top-most banner SB Ad
Sponsored Video - All SBV ads
How do we calculate the different SOVs?
Written by Karan Saraf
Updated over a year ago