These SOVs are all averaged over time. So if you’re looking at a time period of 1st Nov to 7th November, it would average all SOVs from 1st to 7th Nov for that brand. If the brand only showed up on 1st with an SOV of 10%, and its SOV was 0 for the rest of the days, its SOV on the dashboard and search terms list page will show 10% (we cannot average over days the brand wasn’t shown at all).
How are SOVs on the dashboard and main search terms list page shown?
Written by Karan Saraf
Updated over a year ago