1. Campaign Manager/AMS
We need the ability to view and edit Amazon Advertising campaigns to effectively manage the advertising strategy. This includes monitoring performance, making adjustments to budgets and bids, optimizing campaigns for better results, and creating new campaigns as needed.
2. Business Report/Sales Analytics
This will help us understand the organic performance of products and analyze key metrics like organic sessions, conversion rates, and product page views to identify areas for improvement and optimize the organic search strategy.
3. Inventory/Product Report
This will help us gain insights into inventory levels, product status, variations, and other relevant product details. This information is crucial for managing campaigns based on product availability, advertising right variation, etc.
4. Brand Analytics
This will help us gain insights into popular keywords, organic keyword-level performance through search query performance data, category insights, and develop data-driven strategies to improve brand awareness and reach.