The maximum affordable bid is automatically calculated by the system based on campaign performance metrics. However, if you want to set a custom maximum bid for your campaign, follow these steps:
1. Go to the Campaign Manager page.
2. Choose campaigns, click on the Actions menu, and select Update Threshold.
3. From the dropdown, choose Max Bid Threshold.
4. Enter your desired max bid value and click Save Changes.
You can then use the max bid threshold inside your rulesets.
