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Are my bids competing against each other?

Achintya Shankar avatar
Written by Achintya Shankar
Updated over 7 months ago

Amazon mentions in their Amazon Academy Resources that โ€˜You wonโ€™t bid against yourself and drive up CPCs if you do use product and keyword targeting in the same campaign, as our system accounts for this scenarioโ€™. So, targets and ad-groups within a campaign will not compete within themselves whereas different campaigns may compete against each other.

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