The Change History and Automated Runs feature in Adbrew provides an in-depth log of all automation-driven changes across your campaigns, targets, rulesets, and entire accounts. It empowers you to review, track, and manage changes implemented by Adbrew’s automation.
With this feature, users can:
Track automation changes at multiple levels (Campaign, Target, Ruleset, Account).
View detailed logs for each automated change.
Undo specific changes as needed.
Check upcoming schedules for optimized campaign control.
Change History Levels and Navigation
1. Campaign-Level Change History
To view change history at the campaign level:
Navigate to your Campaign: Open the desired campaign from the Campaign Manager.
Access the Change History Tab: Here, you'll see a comprehensive log of changes, including:
Date and time of each change.
Details on the targets affected.
Specific changes made.
Rulesets applied during the change.
Key Functionalities:
Change View Parameters: Customize the view by adjusting parameters such as bid, target, campaign, or share of voice (SOV).
Undo Changes: If necessary, undo specific changes by selecting the change, clicking Action, and choosing Undo.
Date Range Adjustments: Use the date picker to view changes from specific time periods, enabling focused analysis.
2. Automated Run Tab
The Automated Run tab offers a high-level overview of automation performance on scheduled execution days:
Summary of Changes: Provides a snapshot of the total number of changes made on a given day.
Associated Rulesets: Displays the rulesets used for each automation run.
Detailed View: Click View Changes to access a full list of changes executed during a specific automation run.
3. Dayparting Runs Tab
This tab is specifically for tracking changes made by Dayparting Automation, enabling you to view modifications based on dayparting schedules.
4. Schedule Tab
The Schedule tab allows users to review all upcoming automations for selected time frames (3, 7, or 14 days). It provides visibility into scheduled actions, so you can anticipate and prepare for future automated adjustments.
Target-Level Change History
To view automation-driven changes on an individual target:
Go to the Summary Tab and navigate to the Target Tab.
Select Your Target: Expand the target you want to analyze.
Click the Clock Icon: This opens a detailed popup showing all Adbrew-driven changes for that target.
Note - The Amazon Change History section includes both automated and manual changes (those made in Adbrew or directly in Amazon).
Ruleset-Level Change History
If you’re looking to review changes tied to a specific automation ruleset:
Go to the Rulesets Page and select your desired ruleset.
Access the Change History Tab: This tab displays all account changes driven by the selected ruleset within the chosen date range.
Account-Level Change History
For a holistic view across your account, use the Account-Level Change History page by navigating to automation > change history from the sidebar menu.
Filter Options: Filter changes by campaign name, rule name, ruleset, and campaign label to locate specific adjustments.
Export Data: Click the three-dot icon to export the Change History table in CSV format for offline analysis or reporting.
Key Tips and Best Practices
Regular Monitoring: Review the Automated Run and Dayparting tabs to monitor the automation performance and gain insights into optimization opportunities.
Timely Undos: Undo any changes that don’t align with your goals to maintain optimal campaign performance.
Date Customization: Use the date picker to narrow down historical changes within specific periods.
Frequently Asked Questions (FAQs)
Q: What is Change History in Adbrew?
Change History is a tracking feature that records and displays all changes made by Adbrew's automation system across your campaigns, targets, rulesets, and account. It helps you monitor and manage automated changes effectively.
Q: How far back can I see the change history?
You can view the change history for any date range by using the date picker at the top of the Change History page. The system retains historical data for extended periods to ensure comprehensive tracking.
Q: Can I undo automated changes?
Yes, you can undo any automated change by:
Selecting the specific change in the change history
Clicking on the 'Action' button
Choosing the 'Undo' option
Q: Why can't I see recent changes in my Change History?
This might be due to:
Incorrect date range selection
Filters being applied that exclude the changes
The automation hasn't run yet
The changes are still being processed
Q: What's the difference between Change History and Automated Runs?
Change History shows individual changes made to your campaigns and targets, while Automated Runs provides a summary of automation performance on scheduled days, including the number of changes made and associated rulesets.
Q: Can I export the Change History data?
Yes, you can export the data by:
Clicking the three-dot menu icon
Selecting the export option
Downloading the CSV file
Q: Can I track changes made with automation or from the ad console?
Yes, in the Target level view, the Amazon change history section shows both automated and manual changes made inside and outside Adbrew for specific targets.
Q: What happens if an automated change fails?
Failed changes are logged in the system, and you can view them in the Automated Runs tab along with any error messages or reasons for the failure. Reach out via chat if your automation are failing.
Q: How can I access changes made to specific campaigns?
To view changes made to a campaign, go to the Change History tab within the campaign settings. Make sure the date range selected includes the date you expect changes to appear. If still not visible, try adjusting the date range or refreshing the page.
Q: Can I customize columns in the Change History view?
To customize columns, click on the three vertical dots in the Change History view and select 'Edit Columns.' Here, you can reorder or filter out columns to display only the information relevant to your needs.
Q: I can’t see any data in the Change History tab.
If the Change History tab shows no data, double-check that you've selected the correct date range using the date picker. Ensure that the specified dates cover the period during which changes were made. Often, missing data can be due to an incorrect date selection.
Q: How can I view all my manual and automated changes in one place within Adbrew?
Currently, Adbrew does not offer a single page where you can view the complete history of both manual and automated changes together.
The Change History page (under automation) in Adbrew displays only the changes made through automation.
To view manual changes, navigate to the specific campaign's Change History page, where you can see all changes (manual and automated) made for that campaign.
You can view the changes made through automation under automated change history and all changes through Amazon change history.
This setup ensures automated changes are tracked centrally, while campaign-level history provides a comprehensive view of all activity. Please note that you can only view the last 90 days of Amazon's change history.
Q: How can I the automated changes made by Adbrew?
To undo changes go to the change history page of the ruleset:
Select the correct date: Use the date picker to filter changes for the desired day.
Select all changes if necessary: To undo all changes made on a specific day, ensure you select all rows by adjusting the rows per page.
Choose changes to undo: Manually select the specific changes you want to undo or select all.
Click 'Undo': Use the Undo button at the top right to reverse the selected changes.
Q. How do I verify if the changes have been successfully undone?
After undoing, revisit the Change History page to confirm the action. The undone changes will have a message "the changes were reverted".
Q. Which Value Will Changes Revert To When Undoing?
When you undo changes in Adbrew, the values will revert to the state they were in before the automation ran. For example:
If automation increases a bid from $10 to $12, clicking the undo button will revert the bid to $10.
It’s important to note that the undo action restores the pre-automation values and does not take any manual changes made after the automation into consideration.