AMC InsightPedia
AMC or Amazon Marketing Cloud InsightPedia is a comprehensive knowledge repository that aims to provide a robust understanding of AMC insights.
By Adbrew1 author5 articles
- Bid Boost Audience ReportLearn how to measure and compare the performance of bid boosting using AMC audiences in Adbrew.
- Hourly Ads Performance ReportLearn how to use the Hourly Ads Performance report to identify the best and worst performing hours of the day and apply dayparting strategies—especially for Amazon DSP.
- Optimal Frequency Conversion ReportLearn how to identify the ideal ad exposure frequency that drives conversions—and avoid overexposing users—using Amazon Marketing Cloud.
- Campaign Type Overlap ReportLearn how different Amazon ad types (DSP, Sponsored Products, Sponsored Brands, Sponsored Display) overlap in reaching shoppers—and how multi-touch exposure impacts performance.
- Flexible Shopping Insights (FSI) Support in Adbrew AMC Reports