AMC InsightPedia
AMC or Amazon Marketing Cloud InsightPedia is a comprehensive knowledge repository that aims to provide a robust understanding of AMC insights.
Bid Boost Audience ReportLearn how to measure and compare the performance of bid boosting using AMC audiences in Adbrew.
Hourly Ads Performance ReportLearn how to use the Hourly Ads Performance report to identify the best and worst performing hours of the day and apply dayparting strategies—especially for Amazon DSP.
What is Amazon Marketing Cloud?Get an in-detail understanding about Amazon Marketing Cloud
What role does Adbrew play for Amazon Marketing Cloud?Make efficient use of robust dashboards and AMC reports by Adbrew
How to connect your AMC instance in Adbrew?Here's a step-by-step guide on how to link your Amazon Marketing Cloud Instance within Adbrew
How to Create a New AMC Instance
How to Unlink an AMC Instance
Optimal Frequency Conversion ReportLearn how to identify the ideal ad exposure frequency that drives conversions—and avoid overexposing users—using Amazon Marketing Cloud.
Campaign Type Overlap ReportLearn how different Amazon ad types (DSP, Sponsored Products, Sponsored Brands, Sponsored Display) overlap in reaching shoppers—and how multi-touch exposure impacts performance.
Amazon Marketing Cloud Audience
Learn how to create and use AMC audiences in Adbrew.
Types of AMC Audience Templates Available in Adbrew
How to Create Amazon Marketing Cloud Audience in Adbrew
NEW: Faster & Smarter Audience Creation in Adbrew
How to Use AMC Audiences in Sponsored Ads
How to View Bid Boost Audience Performance in Sponsored Ads Campaigns
What are lookalike audiences?
How to Analyze Audience Performance for Bid Boosted Campaigns Using AMC
Amazon Marketing Cloud Reports
Learn how to use different AMC reports in Adbrew
Add new AMC reportsHere's a step-by-step guide to add an AMC report to the dashboard
Customization of an AMC reportHere's a step-by-step guide to customize an existing AMC report
Detail Page Abandonment ReportLearn how to use Detail Page Abandonment report...
Multi-Touch Attribution ReportLearn how to use Multi-Touch Attribution report...
Add to Cart ReportLearn how to use Add to Cart report...
Search Term Placement ReportLearn how to use search term placement report...
Time to Conversion ReportLearn how to use Time to Conversion report...
New-to-Brand (NTB) ReportLearn how to use New-to-Brand (NTB) report...
ASIN Overlap ReportLearn how to use ASIN Overlap report...
Path to Conversion ReportLearn how to use Path to Conversion report...