AMC InsightPedia
AMC or Amazon Marketing Cloud InsightPedia is a comprehensive knowledge repository that aims to provide a robust understanding of AMC insights.
By Adbrew and 1 other2 authors26 articles
- Bid Boost Audience ReportLearn how to measure and compare the performance of bid boosting using AMC audiences in Adbrew.
- Hourly Ads Performance ReportLearn how to use the Hourly Ads Performance report to identify the best and worst performing hours of the day and apply dayparting strategies—especially for Amazon DSP.
- What is Amazon Marketing Cloud?Get an in-detail understanding about Amazon Marketing Cloud
- What role does Adbrew play for Amazon Marketing Cloud?Make efficient use of robust dashboards and AMC reports by Adbrew
- How to connect your AMC instance in Adbrew?Here's a step-by-step guide on how to link your Amazon Marketing Cloud Instance within Adbrew
- How to Create a New AMC Instance
- How to Unlink an AMC Instance
- Optimal Frequency Conversion ReportLearn how to identify the ideal ad exposure frequency that drives conversions—and avoid overexposing users—using Amazon Marketing Cloud.
- Campaign Type Overlap ReportLearn how different Amazon ad types (DSP, Sponsored Products, Sponsored Brands, Sponsored Display) overlap in reaching shoppers—and how multi-touch exposure impacts performance.
Amazon Marketing Cloud Audience
Learn how to create and use AMC audiences in Adbrew.
- Types of AMC Audience Templates Available in Adbrew
- How to Create Amazon Marketing Cloud Audience in Adbrew
- NEW: Faster & Smarter Audience Creation in Adbrew
- How to Use AMC Audiences in Sponsored Ads
- How to View Bid Boost Audience Performance in Sponsored Ads Campaigns
- What are lookalike audiences?
- How to Analyze Audience Performance for Bid Boosted Campaigns Using AMC
Amazon Marketing Cloud Reports
Learn how to use different AMC reports in Adbrew
- Add new AMC reportsHere's a step-by-step guide to add an AMC report to the dashboard
- Customization of an AMC reportHere's a step-by-step guide to customize an existing AMC report
- Detail Page Abandonment ReportLearn how to use Detail Page Abandonment report...
- Multi-Touch Attribution ReportLearn how to use Multi-Touch Attribution report...
- Add to Cart ReportLearn how to use Add to Cart report...
- Search Term Placement ReportLearn how to use search term placement report...
- Time to Conversion ReportLearn how to use Time to Conversion report...
- New-to-Brand (NTB) ReportLearn how to use New-to-Brand (NTB) report...
- ASIN Overlap ReportLearn how to use ASIN Overlap report...
- Path to Conversion ReportLearn how to use Path to Conversion report...