Problem
When advertisers use Amazon Marketing Cloud (AMC) audiences for bid boosting, it can be difficult to clearly measure whether bid-boosted audiences are actually driving incremental performance compared to non-boosted traffic.
Without a clear comparison, advertisers may:
Struggle to quantify the impact of bid boosting on conversions and ROAS
Be unable to compare audience-driven performance against non-audience traffic
Missed opportunities to refine audience targeting and bid strategies
Solution
The Bid Boost Audience Report in Adbrew helps advertisers measure the effectiveness of bid boosting using AMC audiences by comparing performance between:
Traffic driven by AMC audiences (Audience)
Traffic not driven by AMC audiences (Others)
This report provides visibility into how bid-boosted audiences perform across key advertising metrics, enabling data-driven optimization decisions.
What You Get in This Report
Audience Performance Metrics
Impressions
Clicks
Spend
Conversions
Sales
CVR
ACOS
ROAS
Other Performance Metrics
Impressions
Clicks
Spend
Conversions
Sales
CVR
ACOS
ROAS
Campaign-Level Breakdown
Performance is shown at the campaign level
Supports analysis across Sponsored Products and other campaign types
Filters & Search
Filter by campaign name and performance metrics
Compare specific campaigns or strategies using bid boosting
Example Insight
In the example shown in the report:
Campaigns using AMC audiences for bid boosting generate higher ROAS compared to non-audience traffic.
Audience traffic shows stronger conversion efficiency, even with lower spend, indicating higher-quality traffic.
This comparison helps determine whether bid boosts should be increased, reduced, or refined for specific audiences.
Audience vs Others Performance Comparison
The report clearly separates metrics into two sections:
Audience
Represents traffic where bids were boosted using AMC audiences
Others
Represents traffic where AMC audiences were not applied
This separation allows advertisers to directly evaluate the incremental value of AMC audience-based bid boosting.
Actions to Take Based on the Report
Optimize Bid Boosting
Increase bid boosts for audiences showing higher ROAS and CVR
Reduce or pause bid boosts for audiences with high ACOS and low conversions
Refine Audience Strategy
Identify high-performing AMC audiences and reuse them across additional campaigns
Exclude or adjust underperforming audience segments
Campaign-Level Adjustments
Focus bid boosting on campaigns where audience performance consistently outperforms non-audience traffic