Amazon's Bid Boost for AMC Audiences in Sponsored Products campaigns provides advertisers with a powerful tool to refine their targeting and reach high-intent shoppers. Once you've applied a bid boost to an audience, it's crucial to analyze its performance to assess its effectiveness.
Steps to Check Sponsored Ads Bid Boost Performance
1. Navigate to the Campaign Manager
Open Campaign Manager.
Find the campaign where you have applied a Bid Boost to an AMC audience.
Quick Tip: Use the Audience or Bid Boost > 0 filter to quickly locate campaigns with active bid boosts.
2. Go to the Audience Tab
Inside the campaign, switch to the Audience Tab to view performance data for the bid-boosted audience.
The data displayed corresponds to the selected date range in the date picker.
3. Understanding Performance Data
Amazon allows only one active audience bid boost at a time in Sponsored Products campaigns.
However, Adbrew’s Audience Tab displays the historical performance of all past bid-boosted audiences in that campaign.
This helps you analyze how different audiences performed over time.
4. Identifying Active vs. Past Bid Boost Audiences
Active bid boost audience: The Bid Boost metric column is editable, allowing you to modify the bid boost.
Past bid boost audiences: The Bid Boost column is non-editable, indicating that these audiences were boosted in the past but are not currently active.
By regularly checking audience performance, you can fine-tune your bid boost strategy to maximize returns on your Sponsored Ads campaigns.