To effectively reduce daily ad spend while maintaining sales, follow these targeted strategies:
Pause High-Spend, Low-Performance Targets:
Run a one-time bid automation rule to pause targets with high spend but no orders in the last 60 days.
Lower Bids on Underperforming Targets:
Use a one-time bid automation to decrease bids more significantly for targets with high spend and high ACoS over the last 60 days. This approach helps control costs without completely removing these targets from the ad serving.
Pause Underperforming Campaigns:
Identify campaigns with high ACoS but low sales impact in the last 60 days. Consider pausing these campaigns to avoid unnecessary spend on low-conversion efforts.
Adjust Placement Modifiers:
Go to the Placement page (Campaign Management > Placement) and reduce placement modifiers for ads showing in placements with high spend and high ACoS. This adjustment helps optimize spend by reducing bids where ads are less effective.
Use Dayparting for Spend Efficiency:
Implement dayparting to focus your budget during peak sales hours and reduce spend during hours with high spend but low sales. Adjusting bids based on time-of-day performance can improve your return on ad spend (ROAS) while lowering costs.