The Adbrew Audit feature allows you to conduct a thorough analysis of your ad account, helping you spot performance gaps and growth opportunities. With each tab in the Audit feature, you can quickly identify areas for improvement, streamline optimizations, and make data-driven decisions.
Key Features of Adbrew Audit
1. ASIN Coverage
Purpose: Highlight opportunities to increase coverage of your product across different targeting or ad types.
How it Works: The ASIN Coverage tab shows products not utilizing specific campaign types (e.g., Sponsored Products, Sponsored Brands, or Sponsored Display) and targeting types (e.g., Auto, Broad, Phrase)
Action Steps:
Select ASINs missing certain campaign or targeting types as advertise them in existing campaigns or launch new campaigns.
2. Mixed Targeting
Purpose: Highlight ad groups that have mixed targeting and can be improved by targeting segregation.
How it Works: Identifies campaigns and ad groups that mix targeting types (e.g., broad, phrase, exact) within the same ad group.
Action Steps:
Review ad groups with mixed targeting.
Use the Campaign Launcher to create separate campaigns or bulk-move keywords from existing campaigns.
3. Missing Negatives
Purpose: Reduces wasted ad spend by identifying irrelevant or high-ACoS terms in discovery campaigns that lack negative keywords.
How it Works: Lists Auto, Broad, and Phrase campaigns without any negative keywords, revealing the potential for optimization by excluding low-performing terms.
Action Steps:
View search term reports, sorted by clicks.
Add irrelevant terms as negatives to refine the campaign focus and reduce costs.
Automate this process with Adbrew’s Negative Targeting Automation by linking such campaigns with automation.
4. Campaign Bidding Strategy
Purpose: Optimizes cost-per-click by suggesting a shift to the "Down Only" bidding strategy for campaigns with high ACoS.
How it Works: Identifies campaigns with high ACoS that are using strategies other than “Down Only,” enabling budget-conscious adjustments.
Action Steps:
Select campaigns with high ACoS and non-Down-Only strategies.
Update the bidding strategy to "Down Only" to better control costs.
5. Missing Placement Modifiers
Purpose: Enhances visibility by setting placement modifiers in Sponsored Product campaigns, prioritizing top-performing placements.
How it Works: Lists campaigns with no placement settings, identifying opportunities to adjust modifiers for better performance.
Action Steps:
Review each campaign’s performance by placement.
Set placement modifiers manually or apply placement automation rules to optimize placements based on performance.
6. Budget Utilization
Purpose: Optimizes budget allocation by identifying campaigns with high or low budget utilization.
How it Works: Shows campaigns close to full budget utilization (100%) and campaigns with low utilization, indicating either high demand or under-utilized opportunities.
Action Steps:
For high-utilization campaigns, increase the budget to avoid going out of stock.
For low-utilization campaigns, consider adjusting bids or expanding targets to fully leverage the allocated budget.
To learn more about the Audit, we recommend you watch the tutorial video by clicking on the link.