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How can I use campaign state rulesets to automate actions like pausing campaigns?

Karan Saraf avatar
Written by Karan Saraf
Updated over a year ago

You can use campaign state rules to pause or enable campaigns based on specified criteria:

  1. Navigate to the rulesets page from the automation menu in the sidebar

  2. Click "Add Ruleset"

  3. Select "Campaign Management Ruleset" and choose "State" as the automation type

  4. Enable the automation toggle and set the frequency and time when you want the automation to make changes

  5. Choose the evaluation period for the automation to evaluate data from linked campaigns

  6. Define criteria as rules, such as:

    • ACOS > Target ACOS

    • Spend > X and Orders = 0

  7. Set the action to pause campaigns

  8. Finally, link your campaigns in the "Linked Campaigns" tab and click "Save"

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