Product Automation Ruleset enables automated management of product ad states (ASIN/SKUs) based on performance and retail data.
With Product Automation, users can define rules that evaluate:
Product ad performance within individual ad groups
Aggregated product performance across campaigns
Retail and availability data from Seller Central or Vendor Central
Based on these evaluations, Adbrew automatically updates the product ad state to ensure alignment with performance and inventory conditions.
Getting Started
To create a Product Automation Ruleset:
Navigate to Automation
Click Add New Ruleset
Choose one of the following:
Create from Template
Create Custom Ruleset → Product Automation Ruleset
Using Templates
Templates provide predefined rules for common product automation scenarios and can be used with minimal configuration.
Available Templates
Change Ad State Based on Product Availability
Enables product ads when inventory is available
Pauses product ads when inventory is unavailable or below threshold
Pause Poor-Performing Products
Evaluates product performance using predefined metrics
Pauses product ads that do not meet performance criteria
Templates can be edited after creation to customize metrics, conditions, and schedules.
Creating a Custom Product Automation Ruleset
Step 1: Define Data Evaluation Period
Select the time range used for evaluation using the Using Data From dropdown.
Step 2: Configure Execution Schedule
Define:
How frequently the rule runs
Days of execution
Time of execution
Rule Metrics
Product Automation Ruleset supports the following metric categories.
Product Ad Performance (Ad Group Level)
These metrics evaluate product performance within each ad group where the product is advertised:
Impressions
Clicks
Spend
Sales
Orders
CPC
ACoS
CTR
Conversion Rate
Each ad group is evaluated independently.
ASIN Label Metrics (Aggregated Performance)
ASIN Label metrics evaluate the aggregated performance of a product across all associated campaigns and ad groups:
ASIN label impressions
ASIN label clicks
ASIN label spend
ASIN label sales
ASIN label orders
ASIN label ACoS
ASIN label conversion metrics
These metrics are independent of individual campaign or ad group associations.
Retail & Inventory Data
Retail metrics are sourced from Seller Central or Vendor Central, depending on account type:
FBA inventory
FBM inventory
Vendor inventory
Available supply
Average offer count
Buy Box percentage
Page views and sessions
Units ordered
Total sales and revenue
Cost of goods sold (COGS)
These metrics can be used to automate actions based on product availability and marketplace health.
Supported Actions
Based on the defined conditions, Product Automation can perform the following actions:
Enable product ads
Pause product ads
Archive product ads
Actions are executed automatically during each evaluation cycle.
Linking Products to a Ruleset
Adding Products
Navigate to the Link Products tab
Click Add New
Select the products (ASINs) to associate with the ruleset
By default, all ad groups where the selected product is advertised are included.
Limiting Actions to Specific Ad Groups
To restrict actions to specific ad groups:
In the Ad Group column, click All Ad Groups
Select the ad groups to include
The ruleset will only apply to the selected ad groups for that product.
Monitoring & Reporting
Change History
Displays a detailed log of all actions taken by the ruleset, including affected products, execution time, and applied actions.
Analytics
Provides visibility into:
Ruleset execution frequency
Number of actions performed
Overall impact of Product Automation
Example Rulesets
Example 1: Pause Out-of-Stock Products
Condition
FBA Inventory ≤ 0
Action
Pause product ads
Use Case
Prevents spend on unavailable products and protects campaign efficiency.
Example 2: Pause Poor-Performing Products Across All Campaigns
Condition
ASIN Label Spend > $50
ASIN Label Orders = 0
Data range: Last 14 days
Action
Pause product ads
Use Case
Stops ads for products that fail to convert across the entire account.
Example 3: Re-enable Products When Inventory Recovers
Condition
Available FBA Unit > 20 units
Action
Enable product ads
Use Case
Automatically resumes ads once inventory is replenished.
FAQs
Q: Does Product Automation work across all campaign types?
Yes, Product Automation applies to any campaign where the selected product is advertised.
Q: What happens if a product is linked to multiple rulesets?
Rules are evaluated independently. If multiple rules trigger conflicting actions, execution follows the platform’s automation priority logic.
Q: Can I edit a ruleset after activation?
Yes, all rulesets can be edited, paused, or disabled at any time.
Q: How often does Product Automation run?
The frequency depends on the schedule configured during setup.
Q: Does Product Automation require manual approvals?
No. Once enabled, actions are executed automatically based on the defined conditions.