The AI-generated video creative feature allows you to quickly create high-quality video ads for your products using automation. This feature is currently available for advertisers in the U.S. marketplace.
With minimal input, you can generate multiple video variations that are ready to be used across Sponsored Brands Video and Sponsored Display campaigns.
How it works
1. To get started, navigate to Creative Manager from the left sidebar.
2. Once there, click on the Generate with AI button.
3. You will be prompted to enter a product ASIN. This is the only required input for generating videos.
4. You also have the option to include additional assets such as images, videos, or logos from your asset library. While optional, providing these assets helps the AI tailor the video more closely to your brand and product. If no additional assets are selected, the AI will still generate videos using available product data.
5. After submitting your request, the video generation process begins automatically.
Video generation and status
Once submitted, your request is scheduled and processed in the background. It can take up to 10 minutes to generate up to six video variations.
To track progress, go to the Pending tab within the Creative Manager page. This tab shows the current status of your request:
Pending: Your video is still being generated
Review: Your video is ready for preview and selection
When the status changes to Review, you can click on the video icon in the first column to view all generated variations.
Reviewing and approving videos
You can preview all available variations and select the ones you like. Once selected, click Approve to finalize your choice.
After approval, the selected videos are saved and synced automatically. They will appear in the Assets tab within Creative Manager and will also be available in your Amazon Seller Central Campaign Manager under creative assets.
These approved videos can then be used across Sponsored Brands Video and Sponsored Display campaigns.
Important considerations
Generated videos are available for a limited time. If no videos are approved within 6 hours of generation, they will expire and be automatically removed. It is recommended to review and approve videos promptly to avoid losing them.
FAQ
Is this feature available in all marketplaces?
No, this feature is currently available only for accounts in the U.S. marketplace.
Do I need to upload assets to generate videos?
No, additional assets are optional. The AI can generate videos using just the ASIN, but adding assets can improve customization and quality.
How many videos are generated per request?
Up to six video variations are generated for each request.
How long does it take to generate videos?
Video generation typically takes up to 10 minutes.
Where can I check the status of my video generation?
You can track the status in the Pending tab within Creative Manager.
What happens if I don’t approve a video?
If no videos are approved within 6 hours, they expire and are automatically removed.
Where can I use the approved videos?
Approved videos are available in Creative Manager and Amazon Seller Central, and can be used in Sponsored Brands Video and Sponsored Display campaigns.