The Account Manager page has been redesigned to give you clearer visibility into your account connections and performance across all Amazon advertising products.
1. Dedicated Account Tabs
The updated layout introduces separate tabs for each account type, making navigation simpler and more structured.
You can now manage the following from individual tabs:
Sponsored Ads Accounts
Seller and Vendor Ads
Vendor Accounts
Amazon DSP Accounts
Amazon Marketing Cloud (AMC)
Each tab is focused on a specific connection type, so you no longer need to switch between multiple views to manage related accounts.
2. Connection Status Indicators
Within the Sponsored Ads Account tab, you can quickly check how your accounts are connected.
Each Sponsored Ads account displays connection status for:
Seller or Vendor Account
Amazon DSP
AMC
The system uses visual icons to indicate status:
Checkmark. The account is successfully connected
Plus icon. The account is not connected yet and can be added
Red icon. The account is unauthorized and requires reauthorization
You can hover over any icon to see more details and follow guided steps to complete or fix the connection.
3. Enhanced Data Table
The table in the Sponsored Ads tab has been expanded to provide a more complete performance view.
You will now see separate columns for:
Sponsored Ads data
DSP Ads data
Seller and Vendor Ads data
Seller and Vendor Account data
This structure helps you understand performance across different ad types and account sources in one place.
4. Blended Performance Metrics
Two new metrics are available on the right side of the table:
Blended ACOS (Total ACOS)
Blended ROAS (Total ROAS)
These metrics combine performance across all connected accounts, giving you a unified view of your advertising efficiency and return.
5. Currency Selection and Aggregated Totals
You can now select your preferred currency from the top-right corner of the table.
The total row will display aggregated performance across all accounts
Data is converted into your selected currency for consistency
Aggregation works across multiple marketplaces
Individual rows remain unchanged and continue to show values in their original marketplace currency.
Summary
The updated Account Manager page helps you:
Easily manage multiple account types from dedicated tabs
Quickly identify connection and authorization status
View consolidated performance across ad products
Analyze unified metrics like Blended ACOS and ROAS
Work with standardized currency for total performance insights
This update is designed to reduce setup friction and provide a more complete, organization-wide view of your advertising ecosystem.