Connecting your Amazon Seller/Vendor account with Adbrew grants access to overall product data, providing a comprehensive understanding of your account performance beyond just advertising.
To connect your Seller/Vendor accounts with Adbrew, you can follow the steps given below:
Click on the Profile icon to open a drop-down menu
Click on the Accounts Manager
Click on the + Account to open a prompt and select the Seller/Vendor type
Click on Next and then Login with Amazon
You'll be redirected to Amazon and just by following the instructions on the screen, you'll be able to connect your Seller/Vendor account
How to select a Sales Metric for your account:
Once you're on the Seller and Vendor tab in Adbrew, to ensure that the right data populates, click on the gear icon
On the Configure Account window, Select the Sales Metric that you use on the Seller/Vendor Central to get the right data for your account.
To know more about the Sales metric and it's importance, click here.
How to select Brands to be considered for your account:
On the same Configure Account window, Select the brands to be considered for the account from the options listed in the drop-down under the "Select Brands" section.
To know more about the importance of selecting a brand, click here.
The Dashboard will now start populating with various organic metrics, which include Total Page Views, Ad Sales %, Total Sales, and TACOS.
Requirements to Connect Seller/Vendor Account
The following requirements are crucial to initiate a successful connection of your Amazon Seller Account to Adbrew:
Admin Permission
The Amazon login that you will use to connect the AAA has Admin Permissions on the Campaign Manager
If not, the account owner will need to grant you "View and Edit" permissions by following the below instructions.
Log in to Seller Central.
Click the ⚙️gear icon to expose the drop-down menu. Go to User Permissions.
Click on Manage Permissions of a current user OR add a new user, and then come back to this screen to manage the permissions.
Mark off the following permissions.
Click Continue. The changes will be saved. Now, you can proceed with the connection on the Adbrew app.
Frequently Asked Questions
Why is there a discrepancy between sales data in Seller Central and Adbrew?
This issue can arise if all brand names were not selected during the account setup in Adbrew. To resolve this, ensure that all relevant brands are selected in the dropdown list when linking your Seller Central account to Adbrew. To verify:
Go to the Adbrew account settings.
Switch to the Seller/Vendor tab.
Make sure the right seller/vendor account is connected.
Click on the gear icon appearing next to the account name and ensure all the brands are selected from the drop-down.
What should I do if I can’t find my Seller Central account in the dropdown list when linking to Adbrew?
Ensure that you have signed in to Amazon using the account that has access to the relevant account.
Make sure you have selected the correct marketplace in the dropdown.
Click on the "Try authorizing with Amazon again" link in Adbrew.
Why is it important to select a brand while connecting the Seller and Vendor account to Adbrew?
Selecting a brand is crucial as it determines the scope and reporting of data within the account. If no brand is selected, the account's data will appear as 0 across the platform, and the account will not contribute to any brand-specific analysis or reporting.
By choosing a brand during setup, the account's data will be associated with that specific brand, enabling accurate tracking, performance evaluation, and brand-specific insights.