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How Amazon DSP Invoicing Works

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Written by Adbrew Support

1. Overview

Amazon DSP (Demand-Side Platform) is billed on an invoice basis, not by upfront card payment. You run campaigns during the month, and after the month closes Amazon Advertising issues a consolidated tax invoice covering everything that delivered in that period.

The invoice is addressed to the entity named on your DSP account, and payable directly to Amazon.

1.1 The billing cycle at a glance

Step

When

What happens

1

1st – last day of month

Campaigns deliver. Spend accrues in the DSP console in near real time.

2

Month end

Delivery closes and Amazon reconciles impressions, discrepancies and any make-goods.

3

First days of next month

Amazon issues the invoice for the prior month's delivery.

4

Invoice date + terms

Payment falls due (commonly Net 30 — see Section 5).

5

On payment

You remit funds and email remittance advice quoting the invoice number.

2. What you are charged for

Every dollar on an Amazon DSP invoice resolves to one simple equation:

Total Cost = Supply Cost + Demand-Side Fees

2.1 Supply cost (media cost)

This is what Amazon DSP pays publishers, exchanges and SSPs for the impressions your campaign won. It is the largest component of most invoices.

Supply Cost = (CPM × Impressions) ÷ 1,000

On the invoice, supply cost appears as a line-item carrying the campaign or line-item name.

2.2 Demand-side fees

These cover access to the DSP itself and to Amazon's audience data. They are calculated on top of supply cost and shown as separate line items so the split is fully transparent.

Platform fee

Marketplace

Rate

What it covers

United States

8% of supply cost

Access to and use of the Amazon DSP platform

EU, India, Australia

10% of supply cost

Access to and use of the Amazon DSP platform

Audience fee

Charged when a campaign uses Amazon audience data for targeting, priced per 1,000 impressions served against that audience.

Audience type

US & AU

UK

India

Amazon first-party audiences

$1.00 / 1,000 impr.

€0.54 / 1,000 impr.

₹15.00 / 1,000 impr.

Contextual targeting

$0.30 / 1,000 impr.

€0.18 / 1,000 impr.

₹4.50 / 1,000 impr.

• Amazon first-party audiences include in-market, view-remarketing, lifestyle and other Amazon-owned segments.

• Contextual targeting places ads on Amazon product pages within a category or product set you choose.

• The rates above apply to display. Audience fees are higher for video and Streaming TV.

2.3 Inventory that is priced differently

Premium video and streaming inventory carries its own CPM ranges rather than the standard display economics:

Inventory

Indicative cost

Amazon Streaming TV

$18 – $30 CPM

Twitch

$25 – $40 CPM

APS private marketplaces (PMPs)

Variable, based on the PMP floor price

2.4 Deal types and how they price

Category

Deal type

Pricing behavior

Third-party deals

Programmatic Guaranteed (PG)

Fixed price with guaranteed volume

Third-party deals

Preferred Deals

Priority access at a preferred, pre-agreed price

Third-party deals

Private Marketplace

Floor-priced, non-guaranteed

Amazon O&O

Amazon Audience Guaranteed (AAG)

Fixed rates for Freevee, News, 1P Audio and Fire Tablet inventory

Open exchange

Open auction

Dynamic pricing set by live market conditions

Why this matters for your invoice

Fixed-price deal types (PG, AAG, Preferred) make invoice amounts highly predictable. Open exchange and PMP delivery will fluctuate month to month even at a constant budget, because the clearing CPM moves with demand.

3. How to read your invoice

An Amazon DSP invoice has two parts: a one-page summary with the commercial and payment details, followed by a campaign-level breakdown.

3.1 The summary page

Field

What it tells you

Invoice Number

The unique reference. Quote it on every payment and every query.

Invoice Date

The date the invoice was issued. Payment terms are counted from here.

Invoice Period

The delivery month being billed (e.g. 01-Jul-2026 to 31-Jul-2026).

Invoice Currency

The currency the amount is denominated and payable in.

Payment Method

The method registered on your account (e.g. Electronic Funds Transfer).

Payment Terms

The credit period granted, e.g. Net 30.

Due Date

The date payment must be received by.

Total Campaign Charges

Sum of all campaign charges, excluding tax.

Tax Subtotal

Tax applied, if any. Often 0.00 for cross-border invoicing.

Total Amount Due

The figure to pay, tax included.

3.2 The campaign charges pages

Each campaign is listed with its campaign name and campaign number, then broken into line items. A typical block looks like this:

Line item

Billable amount

Campaign / line-item name (supply cost)

-- USD

Platform Fee

-- USD

Audience Fee

-- USD

Campaign Charges (excl. tax)

-- USD

• The first line is the supply cost — the media you actually bought.

• Platform Fee and Audience Fee are the demand-side fees from Section 2.2.

• The three add up to the campaign total. 152.03 + 11.73 + 136.24 = 300.00 USD.

• The campaign totals across all campaigns add up to Total Campaign Charges on the summary page.

4. How to make the payment

Amazon accepts payment by electronic funds transfer (wire or ACH) or by cheque. Electronic transfer is strongly preferred — it clears faster and is far easier to trace.

4.1 Payment by wire or ACH

Remit to the bank details printed on your invoice.

Always verify against your own invoice

Bank details vary by Amazon entity, marketplace and currency, and Amazon can change them. Before every payment run, take the beneficiary details from the payment instructions block on the invoice you are actually paying — never from an email, a previous invoice, or this document.

Treat any request to change Amazon's bank details that arrives by email as suspicious until verified through your Amazon representative.

4.2 Payment by cheque

Cheques are made payable and posted to the remittance address on the invoice, for example:

Amazon Advertising LLC, PO Box 24651, Seattle, WA 98124-0651, USA

Write the invoice number on the cheque. Allow for postal and clearing time so that funds are received — not just posted — by the due date.

4.3 Mandatory: quote the invoice number and send remittance

Unreferenced payments are the single most common cause of an account being flagged as unpaid when the money has in fact arrived. To avoid this:

1. Put the invoice number in the payment reference field of the transfer (e.g. 384067HDP26).

2. Email remittance advice to [email protected] as soon as the payment is released.

3. Include in that email: invoice number(s), amount paid per invoice, payment date, payment method, and the remitting bank account name.

4. If you pay several invoices in one transfer, list every invoice number and the amount allocated to each.

5. Keep the transfer confirmation on file until the invoice shows as settled.

4.4 Paying in the invoice currency

• Pay the exact amount shown, in the invoice currency. Do not convert and pay a local-currency equivalent unless your contract provides for it.

• Bear all sending, correspondent and intermediary bank charges at your end (pay on an "OUR" basis) so the full invoice amount arrives.

• Short payments caused by deducted bank fees leave a residual balance open and will be chased.

5. Payment terms

5.1 Standard terms

Term

Standard position

Billing frequency

Monthly, in arrears, after the delivery month closes.

Payment terms

Net 30 from the invoice date, unless your agreement states otherwise.

Due date

Printed on the invoice; it governs. Example: invoice dated 03-Aug-2026 is due 02-Sep-2026.

Payment method

As registered on the account — commonly Electronic Funds Transfer.

Currency

As stated on the invoice; payable in that currency.

Tax

Shown separately. Cross-border invoices frequently show 0.00 tax, with local tax (e.g. reverse charge / withholding) the advertiser's responsibility.

Reference required

Invoice number must accompany every payment.

"Net 30" means the full amount must be received by Amazon within 30 days of the invoice date — not initiated on day 30. Release the payment with enough lead time for international clearing.

5.2 Credit, limits and spend caps

• Invoiced billing operates against a credit line granted by Amazon after a credit check.

• Your approved credit limit caps how much unbilled and unpaid spend can be outstanding at once.

• Consistent on-time payment supports credit limit increases; late payment can reduce or suspend the line.

• If unpaid balances approach the limit, campaign delivery can be throttled or paused — even where budgets and flight dates are still live.

5.3 Late or missed payment

If an invoice passes its due date unpaid, expect the following sequence:

1. Automated and then direct reminders from Amazon's receivables team.

2. A hold placed on new campaign activation.

3. Suspension of live delivery across the advertiser account.

4. Interest or late-payment charges where the advertising agreement provides for them.

5. Referral to collections and withdrawal of invoiced credit terms for prolonged non-payment.

If you know a payment will be late, contact Amazon before the due date. A flagged and explained delay is handled very differently from a silent one.

6. Month-end checklist

Run this every month when the invoice lands:

1. Confirm the invoice period matches the month you expect to be billed for.

2. Check the bill-to entity, address and tax number are correct and current.

3. Confirm every campaign listed belongs to you, using campaign numbers.

4. For each campaign, check supply cost + platform fee + audience fee equals the campaign total.

5. Check the campaign totals sum to Total Campaign Charges on the summary page.

6. Compare total spend to your console report for the same period; investigate any material variance.

7. Diarise the due date with an internal buffer of several working days.

8. Take beneficiary bank details from this invoice's payment instructions block.

9. Release payment quoting the invoice number as the reference.

10. Email remittance advice to [email protected] and file the confirmation.

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