Adbrew now supports Amazon Business campaigns in Campaign Launcher for Sponsored Products.
If your product range has a relevant B2B audience, you can use this option to create Sponsored Products campaigns that are exclusive to Amazon Business shoppers.
What is an Amazon Business campaign?
An Amazon Business campaign is a Sponsored Products campaign created specifically for Amazon Business users.
This can be useful for products that are commonly purchased by businesses, offices, institutions, or other B2B buyers.
How to enable B2B campaigns in Campaign Launcher
While creating or editing a Sponsored Products campaign strategy in Campaign Launcher:
Go to Campaign Launcher and create your Sponsored Products campaign strategy.
Open the campaign configuration you want to set up.
Expand Advanced Settings.
Scroll to the Amazon Business section.
Enable the B2B campaign toggle.
Complete the rest of your campaign strategy and save it.
Once enabled, campaigns created using this configuration will be launched as Amazon Business exclusive campaigns.
Important things to know
When you enable the B2B campaign option:
The campaign will serve to Amazon Business users.
AMC audience bid boost cannot be used with the campaign.
The Amazon Business setting cannot be changed after the campaign is created.
We recommend enabling this option only for campaign strategies where the advertised products have a meaningful B2B audience.
Will I get separate reporting for Amazon Business campaigns?
No separate reporting setup is required.
An Amazon Business campaign works like a regular Sponsored Products campaign from a reporting perspective. Adbrew will continue to show the standard Sponsored Products metrics and reports, including:
Campaign performance data
Placement performance
Search term data
Target performance
Spend, sales, orders, ROAS, ACOS, and other standard metrics
The key difference is that the campaign is served only to Amazon Business users. This means all the performance data you see for that campaign represents activity from the B2B audience only.