To gain a more comprehensive understanding of Campaign Strategy and Campaign Launcher, we recommend viewing the linked video tutorials.
Creating and launching multiple campaigns directly inside the Amazon Ads Console can be time-consuming and repetitive. Adbrew simplifies this process through Campaign Strategies and the Campaign Launcher, allowing you to define your ideal campaign structure once and reuse it across any number of ASINs.
With this feature, you can standardize campaign architecture, automate structure creation, control budget allocation, and launch campaigns in bulk with complete visibility before going live.
What is a Campaign Strategy?
A Campaign Strategy is a reusable blueprint that defines how your campaigns should be structured.
Instead of manually recreating campaign types, ad groups, bidding strategies, placements, and budgets for every new product, you can:
Create a strategy once.
Define all campaign and ad group configurations.
Reuse it for any number of ASINs.
Launch campaigns in bulk using the Campaign Launcher.
A single strategy can contain:
One or multiple campaigns.
Any type of Sponsored Ads campaign.
Multiple ad groups per campaign.
Predefined match type segmentation.
Placement modifiers.
Budget allocation logic.
Linked automation rulesets.
Your strategy defines the structure. The ASINs you provide determine what gets created.
What is the Campaign Launcher?
The Campaign Launcher is the execution engine.
Once you have a Campaign Strategy ready, launching campaigns requires only:
ASIN input.
Budget and portfolio selection.
Optional naming customizations.
Final preview and confirmation.
You can launch:
One ASIN across multiple campaigns.
Multiple ASINs across multiple campaign structures.
Hundreds of campaigns in one workflow.
All Sponsored Ads campaign types are supported.
Types of Campaign Strategies
Adbrew provides two ways to create strategies:
1. Create Custom
Build your strategy from scratch.
2. Create from Template
Use predefined templates designed for common use cases such as:
Sponsored Products only
Full Funnel strategies
Branded and Generic segmentation
Placement-focused structures
Competitor targeting formats
Templates can be fully customized after selection.
How to Create a Campaign Strategy
Step 1. Navigate to Campaign Strategies
Go to the Campaign Strategies page and click + Create Campaign Strategy.
Step 2. Choose Strategy Type
Select:
Create Custom
orCreate from Template
Step 3. Name Your Strategy
Give your strategy a clear, identifiable name. This is for internal reference only.
Understanding the Strategy Builder Interface
Inside the strategy editor:
Left Panel
Displays all campaigns that will be launched when this strategy is used.
You can:
Add new campaigns.
Delete campaigns.
Duplicate campaigns.
Select a campaign to edit its configuration.
Right Panel
Shows detailed settings for the selected campaign.
You can configure:
Campaign name.
Bidding strategy.
Budget allocation percentage.
Placement modifiers:
Top of Search
Product Pages
Rest of Search
Advanced settings.
Linked Rulesets.
Repeat for products toggle.
Budget Allocation Explained
Budget allocation refers to the percentage of the total daily budget provided during campaign launch that should be assigned to each campaign within the strategy.
Example:
If total daily budget at launch is A$500 and a campaign has 20% allocation, that campaign receives A$100 daily budget.
This allows proportional budget distribution across multiple campaigns automatically.
Repeat for Products Logic
This setting determines how campaigns and ad groups are created for multiple ASINs.
Case 1. Repeat for products ON at Campaign Level
Each ASIN gets its own separate campaign.
Result:
ASIN A → Separate campaign
ASIN B → Separate campaign
Case 2. OFF at Campaign Level but ON at Ad Group Level
One campaign is created. Each ASIN gets its own ad group inside that campaign.
Result:
1 Campaign
Multiple Ad Groups. One per ASIN
Case 3. OFF at Both Levels
All ASINs are placed under the same campaign and the same ad group.
Result:
1 Campaign
1 Ad Group
All ASINs grouped together
Ad Group Configuration
Within each campaign, you can:
Add or remove ad groups.
Define ad group names.
Set default bids.
Configure match types.
Define targeting type.
Use advanced settings for target movement logic.
Link automation rulesets.
Common use case:
Many advertisers create one campaign with four ad groups, each assigned to a different match type such as Broad, Phrase, Exact, and Product Targeting.
Auto Add Seed Keywords and Targets
During campaign launch, you can enable Auto Add Seed Keywords and Targets.
This feature:
Uses brand information and ASIN product details.
Automatically identifies relevant keywords.
Adds them to campaigns after launch.
Important:
If ASIN data is insufficient, no keywords may be added.
Seed keywords cannot be auto-added after the campaign has already been launched.
Linking Rulesets to Campaigns
Inside Advanced Settings at the campaign level, you can:
Attach prebuilt Rulesets.
Define which automations should activate immediately after launch.
This ensures campaigns start with bid management, negative targeting, or SOV automation already applied.
Editing a Campaign Strategy
Editing a strategy:
Does NOT affect campaigns that were already launched.
Only impacts future launches using that strategy.
This allows you to continuously refine your blueprint without disrupting live campaigns.
How to Launch Campaigns Using Campaign Launcher
Once your strategy is ready:
Step 1. Add Products
Paste the list of ASINs you want to advertise.
Options:
ASIN with SKU
Only ASIN
Click Next.
Step 2. SKU Mapping
SKUs will get mapped automatically if available. If not, add them manually.
Click Next.
Step 3. Campaign Specifications
Select the strategy you want to use.
Enter:
Total daily budget across all campaigns.
Target ACOS percentage.
Portfolio selection.
Enable or disable auto-seed keywords.
Optional campaign name prefix.
Optional campaign name suffix.
Optional ad group name prefix or suffix.
Naming customization is available at:
Campaign level.
Ad group level.
Portfolio editing is not supported within Adbrew.
Click Next.
Step 4. Preview
Review everything before launch.
The preview screen shows:
Campaign names.
Budgets.
Target ACOS.
Placement modifiers.
Automation status.
Ad group structure.
From here you can:
Go back and edit.
Add keywords manually at ad group level.
Modify details before finalizing.
If everything looks correct, click Launch Campaigns.
Bulk Launching Capabilities
You can:
Launch unlimited ASINs at once.
Use strategies containing unlimited campaigns.
Create large-scale campaign structures in a single workflow.
Full preview ensures complete control before activation.
Advanced Use Cases
For specialized structures such as:
Single keyword campaigns.
Complex segmentation formats.
Unique campaign architecture.
You can use Adbrew Intelligence’s Campaign Launch Agent, which guides you through advanced setups.
Frequently Asked Questions
What does Budget Allocation mean?
It represents the percentage of the total daily budget entered at launch that will be assigned to each campaign inside the strategy.
Can I launch multiple campaign types together?
Yes. A single strategy can include multiple Sponsored Ads campaign types.
Can I launch campaigns for multiple ASINs at once?
Yes. Bulk launching is fully supported.
Can I preview campaigns before launching?
Yes. The Preview step allows full review and editing before going live.
Can I edit campaigns after preview?
Yes. You can go back to the previous steps and make changes before launching.
If I edit a strategy later, will it affect live campaigns?
No. Changes only apply to future launches.
Can I create one campaign with multiple match types?
Yes. A common example is:
1 auto campaign
4 ad groups
Each with a separate match type
This can be configured inside the strategy builder.
Can seed keywords be added after launch?
No. Auto-add seed keywords is only available during campaign launch.