Selecting a brand is crucial as it determines the scope and reporting of data within the account. If no brand is selected, the account's data will appear as 0 across the platform, and the account will not contribute to any brand-specific analysis or reporting.
By choosing a brand during setup, the account's data will be associated with that specific brand, enabling accurate tracking, performance evaluation, and brand-specific insights.
To learn more about how to select brands to be considered for your account, click here.