Define Target ACOS Accurately: Specify an accurate Target ACOS on the campaign level. This value serves as a benchmark for the ruleset's performance optimization.
Connect Seller account: Verify that your seller central account is connected to Adbrew and that the correct brands have been selected.
Label Products by Category: Consider labeling products with category tags. This tactic enhances efficiency in AI based automation.
Group Products Strategically: When arranging products into ad groups, prioritize grouping similar items with comparable Average Selling Prices (ASPs) together.
Set Conversion Rate for New Accounts: For brand-new accounts without historical PPC and Organic data, input an estimated conversion rate. You can obtain this from Amazon's category benchmarks or AMS (Brand Metrics) data. To do this, go to Accounts Manager -> click on the edit icon next to the account name -> input the estimated conversion rate in the "Est. Conversion Rate (%)" field.
Ensure relevant keywords in adgroups: Ensure the inclusion of only relevant keywords in your ad groups, with a maximum of 20-25 keywords. The AI ruleset will assess and adjust bids for all keywords in use. Introducing a higher volume of keywords may lead to a substantial rise in spends.
Set the target ACOS at the campaign level: Ensure that the target ACOS is configured at the campaign level for effective optimization. To learn more about how to do this, click here.
What are the best practices for using Adbrew's Automated Bidding Ruleset?
Written by Karan Saraf
Updated over a year ago