Amazon Marketing Cloud or AMC is a secure, privacy-safe, and dedicated cloud-based environment, by Amazon. In AMC the advertisers can easily perform analytics across multiple pseudonymized signals to generate aggregated reports. Advertisers can either utilize data from Amazon Ads’ Signals (i.e. Amazon DSP or Sponsored Ads Campaign) or integrate their first-party (eg: catalog information, sales from D2C websites, CRM data sets, etc.) data with the existing Amazon Ads’ signals to get more substantial insights.
By bringing together all the data and analytics into a unified interface, AMC provides a comprehensive perspective on how the media mix (Sponsored Ads or Amazon DSP campaigns) influences customers throughout their buying journey.