1. Cart Abandoners
What it does: Targets shoppers who added your products to their cart but didn’t complete the purchase.
Why it matters: These shoppers demonstrated strong intent but didn’t convert, often due to price hesitations or distractions. Retargeting them with discounts or reminders can significantly increase conversions.
Customizable Parameters:
ASIN List: Specify ASINs to target cart abandoners of specific products. If left blank, all products from your brand will be considered.
2. Detail Page Viewers
What it does: Retargets shoppers who visited a product detail page multiple times but didn’t purchase.
Why it matters: These shoppers are highly interested but may need additional incentives like reviews, FAQs, or promotions to finalize their purchase.
Customizable Parameters:
ASIN List: Focus the audience on shoppers viewing specific ASINs. If left blank, all products from your brand will be considered.
Minimum Views: Set a threshold for how many times a shopper must view the product page to qualify (e.g., at least 2 visits).
3. Tentpole Event Purchasers
What it does: Targets shoppers who made purchases during key shopping events, such as Prime Day, Black Friday, or Cyber Monday.
Why it matters: Shoppers active during major sales are deal-hunters or event-focused buyers. Engaging them post-event with personalized offers helps build loyalty and drive repeat purchases.
Customizable Parameters:
ASIN List: Target event buyers of specific products. If left blank, all products from your brand will be considered.
Tentpole Event: Select from a list of pre-defined major events such as Prime Day, Black Friday, Cyber Monday, etc.
Custom Date Range: Instead of choosing a pre-defined event, create an audience from any date range.
4. Abandoned Searchers
What it does: Targets shoppers who searched for your products but didn’t convert.
Why it matters: These shoppers are aware of your brand or product but didn’t proceed to purchase, likely due to competition or lack of immediate relevance.
Customizable Parameters:
ASIN List: Specify products to narrow the audience. If left blank, all products from your brand will be considered.
Search Terms: Add specific terms to identify searchers looking for related or competitor products.
5. Added to Wishlist
What it does: Retargets shoppers who added products to their Wishlist, Baby Registry, or Wedding Registry.
Why it matters: These shoppers have indicated strong purchase intent but may delay purchases until the right time. Reminders or exclusive offers can drive conversions.
Customizable Parameters:
ASIN List: Target wishlist adders for specific products. If left blank, all products from your brand will be considered.
Subtypes: Focus on specific registries like Baby or Wedding Registry.
6. Sponsored Product Ad Engagers
What it does: Targets shoppers who clicked on your Sponsored Product ads but didn’t make a purchase.
Why it matters: These shoppers were intrigued enough to click your ads but didn’t convert. Re-engaging them can yield a high return on ad spend.
Customizable Parameters:
Campaigns: Select specific ad campaigns to narrow the audience. If no campaigns are selected, all will be included.
7. New-to-Brand High-Value Purchasers
What it does: Builds an audience of first-time buyers who made high-value purchases.
Why it matters: These shoppers are valuable prospects for loyalty programs, repeat purchases, and upselling opportunities.
Customizable Parameters:
Minimum Sales Value: Set a threshold for the total value of purchases.
Sales Metric: Choose between:
Product Sales (ad-attributed only).
Total Sales (ad and organic sales combined; requires Flexible Shopping Insights subscription in AMC).
ASIN List: Target high-value buyers of specific products.