Problem
With standard Amazon reporting, advertisers can see how many people purchased their product but don’t have visibility into how many shoppers added the product to their cart but didn’t complete the purchase.
This missing insight makes it difficult to understand cart abandonment trends and optimize retargeting efforts effectively.
Solution
The Cart Abandonment Report in Amazon Marketing Cloud (AMC) reveals:
The number of users who added a product to their cart but did not complete the purchase.
Insights into which products have high cart abandonment rates.
Example Insight
In the above example, you can see:
The first ASIN was added to the cart by 151 shoppers, but they did not complete the purchase.
Actions to Take Based on the Report
Retarget Cart Abandoners with Ads
If a large number of users add your product to the cart but don’t convert, you can:
Create an audience for those ASINs using the Cart Abandonment Report template in Adbrew.
Engage with these shoppers using Sponsored Display and DSP campaigns.
Show ads reminding them of their interest, potentially with a discount or limited-time offer.
This approach boosts conversions by re-engaging high-intent shoppers who showed interest but didn’t complete their purchase.