Problem
With standard Amazon reports, advertisers lack visibility into how often users visit a product detail page without converting.
How many users view a product page but do not purchase?
How often do shoppers return to a product page before making a decision (or abandoning the purchase altogether)?
This lack of insight makes it difficult to retarget high-intent shoppers effectively.
Solution
The Detail Page Abandonment Report in Amazon Marketing Cloud (AMC) tracks how many users have viewed a product page once, twice, three times, or more than three times—without converting.
What You Get in This Report
ASIN (Product) – The product being viewed.
1-Time Viewers – Shoppers who viewed the product page once.
2-Time Viewers – Shoppers who visited the page twice.
3-Time Viewers – Shoppers who returned three times.
3+ Time Viewers – Shoppers who visited the page more than three times.
Example Insight
In the report, you may find:
The first ASIN was viewed by 1,609 shoppers only once.
328 users returned and viewed the page twice.
102 users viewed the page three times.
78 users viewed the product more than three times.
This data is based on a 90-day period, as shown in the report configuration.
Actions to Take Based on the Report
Retarget High-Intent Shoppers
If many users are repeatedly viewing your product page but not converting, they are likely considering a purchase but need an extra push.
Create an audience for these ASINs using the Detail Page Abandonment Report Template in Adbrew.
Run retargeting campaigns using Sponsored Display and Amazon DSP to re-engage these shoppers and drive conversions.
Use exclusive offers, urgency messaging, or reviews in ads to encourage hesitant shoppers to complete the purchase.