If your Sponsored Brands campaigns are targeting competitor products (ASIN targeting), you may notice that search term data is missing in Adbrew.
What’s happening?
This is expected. Amazon currently does not provide search term data for these types of campaigns. Since Adbrew relies on Amazon’s data, we’re unable to show it.
Important to know
This is not a bug or data issue
It affects all tools, not just Adbrew
You will still see performance data at the campaign or target level
What can you do?
If you want search term insights, consider running keyword-based campaigns alongside your product targeting campaigns.
Availability of Search Term Data
Campaign Type | Targeting Type | Search Term Data |
Sponsored Products | Keyword | ✅ Available |
Sponsored Products | Product Targeting | ✅ Available |
Sponsored Brands | Keyword | ✅ Available |
Sponsored Brands (SBV) | Product Targeting | ❌ Not Available |