Adbrew’s Profitability feature helps Seller Central users understand true product-level profitability directly inside Campaign Management > Products Explorer.
Instead of only looking at advertising metrics, you can now see how each product performs after considering revenue, Amazon fees, promotions, taxes, advertising cost, and any additional custom costs you define.
Who can use this feature?
Profitability is currently available only for Seller Central users.
To use it, you need to connect your Seller Central account with Adbrew. Once connected, Adbrew automatically fetches profitability-related data from Amazon for each product.
If you have not connected Seller Central yet, follow this guide: Connect your Seller Central account to Adbrew
Where to find Profitability data
Go to: Campaign Management > Products Explorer
At the end of the product table, you will see profitability-related columns such as:
Gross Profit
Net Profit
Profit Margin
Custom Cost
These columns help you evaluate how profitable each product is during the selected date range.
What data does Adbrew fetch automatically?
Once Seller Central is connected, Adbrew automatically fetches revenue and cost items available from Amazon.
This may include items such as:
Product revenue
Shipping revenue
Promotions and discounts
Amazon referral fees
FBA fulfillment fees
Taxes
Advertising cost
You do not need to manually upload or enter these Amazon-provided values. Adbrew uses this data automatically when calculating profitability.
Viewing the profitability breakdown
To see how profitability is calculated for a product, click on the product’s Net Profit value.
This opens a profitability breakdown showing:
Revenue and deductions
Amazon fees
Tax
Net proceeds
Advertising cost
Net profit
Net profit margin
This gives you a detailed view of how revenue turns into final profit after costs are deducted.
Adding custom costs
Some costs are not available from Amazon, but are still important for calculating true profitability.
For example:
Cost of goods sold
Packaging cost
Freight cost
Storage or handling cost outside Amazon
Inspection cost
Any other product-level cost
To add these costs, use the Custom Cost column in Products Explorer.
Click the custom cost value for a product. A modal will open where you can configure costs for that product.
You can add:
Cost type
Cost per unit
Active period
After saving, Adbrew automatically applies this custom cost in future profitability calculations.
Understanding active periods for custom costs
When adding a custom cost, you can choose whether the cost applies always or only for a specific period.
Always
Choose Always when the cost per unit is the same for all time periods.
Example: Your cost of goods sold for a product is A$8 per unit and has not changed over time. You can set the cost as Always, and Adbrew will apply A$8 per unit whenever profitability is calculated for that product.
This is best for stable costs that do not vary by date.
Specific period
Choose a specific period when the cost only applies during a certain date range.
Example: Your cost of goods sold was A$8 per unit until June 1, then increased to A$9.50 per unit from June 2 onward. You can create separate custom cost entries with different active periods so profitability is calculated accurately based on when the units were sold.
This is useful when costs change due to supplier pricing, shipping rates, packaging changes, seasonal changes, or temporary charges.
How custom costs affect profitability
Once a custom cost is saved, Adbrew uses it automatically in the net profit calculation.
For example, if you add a cost of goods sold of A$8 per unit and the product sells 100 units during the selected period, Adbrew will include A$800 as custom cost for that product’s profitability calculation.
You do not need to recalculate anything manually. The profitability columns and breakdown will update using the saved custom cost.
Why Profitability is useful
Profitability helps you understand which products are truly driving business results.
You can use it to:
Identify products with strong sales but weak profit
Understand how fees and promotions affect margins
Include non-Amazon costs like cost of goods sold
Make better advertising decisions based on actual profit
Compare product profitability across date ranges