Adbrew's Product Explorer Metrics Glossary

Use this glossary to better understand the data on your Product Explorer page.

The list price you set for your product.

The relative ranking of your product within a specific category or subcategory on Amazon. Lower numbers indicate better ranking.

Find the SKUs, categories, Brands, and availability status of your product.

Name of Labels added to the product.

The targeting types (Auto, Broad, Phrase, Exact, Product, Category) used for the product are denoted by blue, indicating the types that are being utilized, while red indicates a missing targeting type

The percentage of your ad spending relative to your total sales from ads.

The total amount of money spent on your advertising campaigns for a product.

The total revenue generated from your advertising campaigns for a product.

The number of Amazon orders shoppers placed after clicking or viewing your ads.

The total number of individual units of your products that are included in Amazon orders from shoppers after clicking or viewing your ads.

A click occurs whenever a customer clicks an ad. The clicks metric is a count of how many times customers have clicked an ad.

The number of times your ad was displayed

The percentage of times users clicked on your ad after seeing it.

The average amount you pay for each click on your ad.

The percentage of users who click on your ad and then make a purchase.

This metric reflects the actual sales generated for a specific ASIN, excluding halo conversions. In the context of Amazon Ads data, a halo conversion occurs when a sale is attributed to your advertising efforts, even if the customer didn't directly click on an ad for that particular product.

For example, suppose a shopper clicks on your "coffee mug" ad to visit the product page but ultimately decides to purchase a "saucer" from your brand. In this case, Amazon attributes the saucer's sales to the ad campaign for the coffee mug.

Sales (Same SKUs) provide a clear picture of the overall sales generated specifically for the same SKU that was advertised.

This metric represents the number of units sold for the same SKU that was advertised. For instance, if you're looking into the data for your coffee mug and find that there were 15 ad-attributed units sold in total, but only 10 of them were for the coffee mug itself, while the remaining 5 units of different products, then the "units (Same SKUs)" value would be 10.

By clicking on this number, Adbrew will display detailed information, showing the exact ASINs along with the corresponding number of units that shoppers purchased after clicking on the ad for your original ASIN.

The percentage of your ad spending relative to your total sales from ads and organic combined.

Amazon Seller account - The amount of ordered product revenue, calculated by multiplying the price of order items and the number of units sold for the selected time period. In short, it represents the total sales (orgnic+ad) attributed to the product.

Amazon Vendor account - Revenue generated by a customer order with adjustments made for prior sales, like returns or cancellations. (Ordered Revenue = price * ordered units)

The number of distinct orders you received in a selected time period for a product.

Amazon Vendor account - Revenue generated by a customer order at the time of shipment. (Shipped Revenue = Price * shipped units.)

Amazon Vendor account - Quantity of units shipped.

Amazon Vendor account - Product Cost of Goods Sold (PCOGS) is the price Amazon paid to a vendor for item procurement.

Visits to your offer pages for a selected time period (a session). A user may view your offer pages multiple times within a single time period, resulting in a higher number of page views than sessions.

Visits to your Amazon product detail pages by a customer within a 24-hour period.

The percentage of time your brand appears in the "Buy Box" on your product page

The order item session percentage is calculated by dividing the total order items by the number of distinct session counts for the selected time period.

The average number of offers listed for sale in a particular time period. Calculated from the total number of offers and the total number of days in the time period.

Total number of customer reviews and ratings received.

The percentage of reviews that are negative.

The number of customer claims (returns, refunds, etc.) that were approved.

The total amount of money refunded or credited due to customer claims.

Number of product page views on desktop browsers.

Number of unique user visits to the product page on desktop browsers.

Number of product page views on mobile devices.

Number of unique user visits to the product page on mobile devices.

The estimated number of days your current inventory will last based on average sales.

The number of units you have for an SKU in your fulfillment network that can be picked, packed, and shipped.

The number of units you have for an SKU in Amazon fulfillment centers that can be picked, packed, and shipped.