Campaign strategies serve as blueprints for your campaign launches. You have the option to either utilize Adbrew's strategy templates to launch multiple campaigns or create your own campaign launch strategy from scratch, enabling you to launch multiple products in bulk. Let's delve into both scenarios in detail:
Using Adbrew's Strategy Templates:
Go to the Campaign Strategies page from the left main menu and click on the +Create Campaign Strategy button present on the top right corner.
In the pop-up window, select Create from Template
Choose a suitable strategy template by reading the template name and description from the options listed and click on Next.
Input a name for the strategy created using the selected template and click on Next.
Now, the next step involves associating rulesets with your strategy. This enables automation configuration for campaigns launched using this strategy, eliminating the need to manually associate rulesets and automation post-launch. You can either choose to configure the default rulesets that come with this template, or you can choose to configure existing or custom rulesets with the strategy:
Default Rulesets:
If you wish to use the default rulesets that come with the template, select the Default rulesets option and click on Next.
In the following step, new rulesets will be automatically created and associated with the strategy. Click on Next to proceed.
Custom Rulesets:
If you wish to use any existing/custom-made rulesets that are already configured in your account, select the Custom Rulesets option and click on Next.
On the next step, choose the respective rulesets for the strategy from the configured rulesets in your account. Select the desired ruleset from the dropdown and click on Next.
7. The next step provides a preview of all selected configurations. Review and edit if necessary by clicking on the Previous button. If everything is correct, click on Confirm, and your campaign launch strategy will be created.
8. To use the generated strategy, review it thoroughly. Click on "Show Advanced Settings" on the campaign and Adgroup levels to see associated rulesets. If everything is satisfactory, click on Save in the top-right corner.
Creating a Custom Strategy from scratch:
Go to the Campaign Strategies page from the left main menu and click on the +Create Campaign Strategy button present on the top right corner.
In the pop-up window, select Create Custom.
Input a name for your strategy and click on Add New Strategy button.
A basic structure will be created for you. You can now iterate on this by adding more campaigns, and ad-groups or changing budget allocations and default bids, and configure automation for each campaign by clicking on Show Advanced Settings on campaign level and adgroup level.
Once you have finalized your strategy, click on Save in the top-right corner. You can then use this strategy to launch multiple campaigns simultaneously.