The Target Analyzer is a powerful tool for managing and analyzing your advertising keywords and targets. It provides comprehensive analytics and bulk management capabilities for your advertising campaigns.
Overview
The Target Analyzer page is split into two main tabs:
Keywords Tab – List of all keywords targeted across Sponsored Products and Sponsored Brands manual campaigns
Targets Tab – Shows all other targeting types, such as auto, category, product, audience, etc.
Each tab offers two views:
Aggregated View – Consolidates performance data for each keyword across all ad groups, offering a high-level summary.
Flat View – Breaks down each keyword’s performance in its specific campaign and ad group, providing granular insight into each keyword-ad group combination.
Switching between views is simple—click the three-dot icon in the top-right corner of the table and select your preferred view.
Filters
To quickly isolate and analyze specific targets, apply filters to your keyword/target list based on key performance indicators like spend, sales, ACOS, match type, order, conversion rate, CPC, search term impression share, and more.
Performance Data
The Target Analyzer table provides essential performance metrics for each keyword or target:
Metrics: Spend, Sales, ACoS, Orders, Clicks, Impressions, CPC, Conversion Rate, etc.
Insights: Understand keyword performance trends, such as which keywords are driving conversions versus which may need bid adjustments.
Key Actions and Tools
The Target Analyzer supports a range of actions to manage bids, states, and keywords effectively. Here’s a breakdown of the core features:
1. Bid Management
Individual Bid Updates
Click on the bid field and enter a new bid.
Bulk Bid Updates
Use the “Update Bid” action to adjust bids across multiple keywords or ad groups, either by percentage or to Amazon's suggested bid.
2. State Management
Update keyword/target states (enable/pause) individually or in bulk
Visual indicators:
Circle: Indicates the state of a keyword.
Flag: Represents the state of the campaign.
Grid: Shows the state of the ad group.
3. Keyword Management
Add Positive Keywords: Quickly add high-performing keywords as positive targets in selected ad groups, specifying the match type and bid for precise targeting.
Add Negative Keywords: Exclude poor-performing keywords by adding them as negative targets in selected ad groups, refining ad relevance.
4. Plot and Graph for Performance Analysis
Track metrics like spend and sales for selected keywords over time.
Analyze spending patterns and performance changes with detailed breakdowns, and explore trends week-over-week or monthly.
5. Search Term Analysis
Access the Search Terms page directly from a keyword or target by clicking the search icon next to it. This feature enables you to drill down into specific search terms generated by a particular target, allowing you to assess relevance and performance.
Frequently Asked Questions (FAQs)
How do I switch between Aggregated and Flat views?
Click the three-dot icon in the top-right corner of the table, then select “Show Aggregated View” or “Show Flat View” as needed.
What’s the difference between Aggregated and Flat views?
Aggregated View shows a summary of each keyword’s performance across all ad groups.
Flat View provides a row for each campaign/ad group combination, giving detailed insight into each placement.
Can I apply bid changes to a keyword across all ad groups?
Yes, the “Update Bid” option allows you to set a new bid for a keyword across multiple ad groups in a single step.
How to apply/check the amazon suggested bid while changing my bids?
You can see the Amazon Suggested Bids in the following way:
1. Go to the Targets Analyser page from the menu.
2 Switch to the Targets tab.
3. Select the targets for which you want to check the suggested bid.
4. Click on the Actions button and select Update Bids
Can I export my data from the Target Analyzer?
Yes, you can export all data from the Target Analyzer to a CSV file. This allows you to analyze and manipulate performance data offline or share it with other stakeholders for collaborative decision-making.
What does the Change History icon show me?
The Change History icon provides a log of all changes made to each keyword or target, including automated changes through set rules, manual adjustments, and dayparting updates. This is helpful for tracking the impact of adjustments over time.
Is there a way to copy keywords across campaigns?
Yes, you can copy keywords across campaigns directly in Adbrew. To do this:
Select the keyword you want to copy.
Click on "Actions" and choose the "Add Keyword" option.
In the "Ad Group" field, select all the campaigns where you want to add this keyword as a target.
Choose the desired match type and specify the bid amount.
Click "Save Changes" to apply.
Is there an option to see each target's top-of-search (ToS) impression share percentage in Adbrew?
Yes, Adbrew provides the Top-of-Search (ToS) impression share metric at the target level. To access this metric, go to the Targets Analyzer page under Campaign Management. In the ToS IS column, you’ll find a percentage indicating how frequently your products appear at the top of search results for the selected time period and for specific keywords or targets. This helps you assess the visibility of each target in top search placements.
To learn more about Targets Analyzer, be sure to check out the video tutorial provided.