For Sponsored Products Campaigns:
In Auto Campaigns:
Targets of all four types (close, loose, substitute, and compliment) are added by default. If a particular type is explicitly specified, then only that specified type of target will be added. Targets are initiated at appropriate bids in order to achieve maximum efficiency.
In Manual Campaigns:
Targets are added according to the classification (Branded, Generic, or Competitor) and the specified criteria (Broad, Phrase, Exact, Product Targeting, and Category Targeting) defined for each campaign and adgroup. The system adds a maximum of 20-25 most relevant keywords at appropriate bids for better optimization.
For Sponsored Display Campaigns:
Optimization for Impressions: |
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Campaign | Specified Type | Types of Targets Added |
Audience Remarketing | Views Remarketing: Advertised Products | Advertised Products (7 days; 14 days) |
Views Remarketing: Similar to advertised products | Similar to advertised products (7 days; 14 days) |
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Views remarketing: Most Relevant Categories | Most Relevant Categories (7 days; 14 days) |
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Contextual | Similar to Advertised Products | Similar to Advertised Products |
Most relevant categories with price refinement (based on the avg product price of all the advertised ASINs in the adgroup). | Most relevant categories with price refinement (based on the avg product price of all the advertised ASINs in the adgroup). |
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Optimization for Page Views: |
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Audience Remarketing | Views Remarketing: Advertised Products | Advertised Products (7 days; 14 days) |
Views Remarketing: Similar to advertised products | Similar to advertised products (7 days; 14 days) |
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Views remarketing: Most Relevant Categories | Most Relevant Categories (7 days; 14 days) |
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Contextual | Similar to Advertised Products | Similar to Advertised Products |
Most relevant categories with price refinement (based on the avg product price of all the advertised ASINs in the adgroup). | Most relevant categories with price refinement (based on the avg product price of all the advertised ASINs in the adgroup). |
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Optimize for conversions: |
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Audience Remarketing | Views Remarketing: Advertised Products | Advertised Products (7 days; 14 days) |
Views Remarketing: Similar to advertised products | Similar to advertised products (7 days; 14 days) |
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Views remarketing: Most Relevant Categories | Most Relevant Categories (7 days; 14 days) |
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Purchase remarketing: Advertised Products | Advertised Products (7 days; 14 days) |
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Contextual | Similar to Advertised Products | Similar to Advertised Products |
Most relevant categories with price refinement (based on the avg product price of all the advertised ASINs in the adgroup). | Most relevant categories with price refinement (based on the avg product price of all the advertised ASINs in the adgroup). |
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